Something is afoot but we can’t quite sense what as this spot opens on a beach front home. The goldfish scurrying about in their glass bowl certainly seem a bit agitated but there’s nothing apparently amiss in their living room surroundings. The man of the house goes outside to check his mailbox, his iPod-like device on full blast, rendering him oblivious to what’s going on around him.
It’s then that we see ocean waves building to scary heights as the goldfish and the home brace for an imminent tidal wave. Sure enough, the inevitable happens as the house is doused, with waves crashing into the living room. Luckily the house is elevated so the damage isn’t as great as it could have been. As the still amazingly dry man walks the steps back to his home, he realizes for the first time that something isn’t quite right yet he’s puzzled as to why. His outdoor patio deck is soaked but looks good as new. He enters his living room and notices what has happened when he sees a nasty looking, sharp toothed deep sea fish now in his goldfish bowl, with the goldfish nowhere to be found.
As we see the deck looking no worse for the wear, a voiceover relates, “After battling the elements for over 130 years, our wood stains can handle just about anything. Cabot. Our performance is legendary.”
“Tidal Wave” was directed by Marc Wilkins of Paranoid US, Los Angeles, for Euro RSCG, Chicago.
Phillip Detchmendy and Claude Letessier executive produced for Paranoid US with Cathleen O’Conor serving as head of production and Michelle Stark as line producer. The DP was Grant Appleton. Production services company was Cyclone Films, Cape Town, where Martin Heynecke was the producer.
Editor was Matthew Wood of The Whitehouse, Chicago.
Visual effects studio was Mikros Image in Paris.
The Euro RSCG core team consisted of chief creative officer/creative director/copywriter Steffan Postaer and executive producer/producer Monica Wilkins.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
Writer-director Leigh Whannell's monster tale starring Christopher Abbott and Julia Garner did not enter... Read More