The Good Humor man isn’t in good humor anymore as we see one driving down desolate neighborhood streets. No kids are clamoring for him like before. In fact, no one is in sight. So he rethinks his pricing as we see him paint on his ice cream truck sign $1.75 for a soft serve single cone, crossing out the previous $2.25.
Next we see ice cream push carts meet different yet final fates. One man tosses his into a dumpster. Another wheels it into a pawn shop. A third pushes it into a flood control basin and watches it float away.
The spot then returns to our original ice cream truck guy who has now painted a lowered price of $1.25 in hopes of drumming up business.
A compatriot in the ice cream-peddling profession is on the verge of tears as he sees his pink ice cream vehicle being lifted by a crane in a junkyard. We later see his prized ride compacted and resting on other destroyed vehicles.
Back to the ice cream truck sign which now posts a price of 99 cents for a soft serve single.
Next we see another man pushing his ice cream truck down a hill into a ravine.
A voiceover then explains the behavior we’ve been witnessing. “It’s a sad day for the ice cream man,” he says, noting that Burger King has a new creamy, soft serve vanilla ice cream cone for just 89 cents.
Peter Care of Santa Monica-based Bob Industries directed this spot for Crispin Porter+Bogusky, Miami.
The Crispin team included co-executive creative directors Rob Reilly and Andrew Keller, creative directors James Dawson-Hollis and Bill Wright, art director Dave Swartz, copywriter Andy Ure, VP/group executive producer Matt Bonin and integrated producer Nicole Schofield.
T.K. Knowles and Chuck Ryant exec produced for Bob Industries with Bart Lipton serving as line producer. Jo Willems was the DP.
Editor was Patrick Griffin of bicoastal Lost Planet. Betsy Beale exec produced and Meagan Carroll produced for Lost Planet.
Clark Muller of New Hat, Santa Monica, was the colorist. Online editor was Claus Hansen of Riot Santa Monica.
Music was composed by Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif. Adrea Lavezzoli produced for Beacon Street. Audio post mixer was Jeff Payne of Eleven, Santa Monica.
Founder Charlie Crompton Exits Rogue; Kate Taylor and James Howland To Become Joint Owners
Rogue has announced that Kate Taylor and James Howland--who joined Charlie Crompton as partners in the London production company in 2020--will take the reins as joint owners of the business in the spring, as founder Crompton steps down.
Crompton said, “Rogue has launched many, many stellar careers, won numerous awards and worked with the very best creative talent at Agencies across the globe. I’m endlessly proud of what we’ve created--and the culture and DNA lives on in a fantastic roster, and one of the most experienced management teams in James and Kate.”
Crompton noted, “The plan was always for me to leave the next chapter of this precious and thriving business to Kate and James, so I can shift my attention to all the industry offers beyond Rogue--and the right time for that is now. It’s hard to walk away from a company that has consumed my energy and attention for half my lifetime but I know I leave a great gang of wonderfully talented Rogues in the best shape and in the best hands for 2025 and beyond.”
Taylor said, “Charlie is a legend in the industry and will be sorely missed at Rogue Towers for all the energy and creativity that he brings, but we understand the draw of pastures new, and we wish him all the best in whatever he pursues next, he will excel, no doubt.”
Taylor continued, “Since joining in 2019 we have signed 13 directors to the roster, launched a whole new look and feel for Rogue, increased the production staff tenfold, and, under the remit of Charlie Roberson, launched REBEL--our emerging talent platform. Rogue has also funded and produced three multi-award-winning short films, and has a feature in development.
“Rogue 2025 is in excellent shape and as we bid farewell to the one and only... Read More