The Good Humor man isn’t in good humor anymore as we see one driving down desolate neighborhood streets. No kids are clamoring for him like before. In fact, no one is in sight. So he rethinks his pricing as we see him paint on his ice cream truck sign $1.75 for a soft serve single cone, crossing out the previous $2.25.
Next we see ice cream push carts meet different yet final fates. One man tosses his into a dumpster. Another wheels it into a pawn shop. A third pushes it into a flood control basin and watches it float away.
The spot then returns to our original ice cream truck guy who has now painted a lowered price of $1.25 in hopes of drumming up business.
A compatriot in the ice cream-peddling profession is on the verge of tears as he sees his pink ice cream vehicle being lifted by a crane in a junkyard. We later see his prized ride compacted and resting on other destroyed vehicles.
Back to the ice cream truck sign which now posts a price of 99 cents for a soft serve single.
Next we see another man pushing his ice cream truck down a hill into a ravine.
A voiceover then explains the behavior we’ve been witnessing. “It’s a sad day for the ice cream man,” he says, noting that Burger King has a new creamy, soft serve vanilla ice cream cone for just 89 cents.
Peter Care of Santa Monica-based Bob Industries directed this spot for Crispin Porter+Bogusky, Miami.
The Crispin team included co-executive creative directors Rob Reilly and Andrew Keller, creative directors James Dawson-Hollis and Bill Wright, art director Dave Swartz, copywriter Andy Ure, VP/group executive producer Matt Bonin and integrated producer Nicole Schofield.
T.K. Knowles and Chuck Ryant exec produced for Bob Industries with Bart Lipton serving as line producer. Jo Willems was the DP.
Editor was Patrick Griffin of bicoastal Lost Planet. Betsy Beale exec produced and Meagan Carroll produced for Lost Planet.
Clark Muller of New Hat, Santa Monica, was the colorist. Online editor was Claus Hansen of Riot Santa Monica.
Music was composed by Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif. Adrea Lavezzoli produced for Beacon Street. Audio post mixer was Jeff Payne of Eleven, Santa Monica.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More