We’re thrust into a Cribs-like scenario in which a famous movie star or athlete gives us a tour of his ostentatious home. Here, the celeb de jour opens up his palace to the TV cameras, showing us a game room that would put a theme park arcade to shame. Next, we’re taken to the backyard, with a gorgeous swimming pool, surrounding by equally gorgeous, bikini-clad models.
Our main man introduces us to the lovelies who are named, “Monday,” “Tuesday,” “Wednesday”…well, you get the picture. But this procession of a woman for every day gives way to the sight of a guy seated on a lawn chair poolside, drinking a Bud Light.
The star of the house is perplexed. “You part of the crew?” he asks.
Turns out the visitor, named Steve, just showed up for the Bud Light.
“Who gave you that?” queries the mansion man of the unwanted guest. “Gwen, did you give him that?” he asks one of his lovely lasses.
A product shot intervenes, showing us an enticing glass of Bud being poured. “Refreshingly smooth Bud Light,” intones a voiceover. “Always with it.”
Our tour of the pleasure palace continues to find party crasher Steve, now wearing a bathrobe, in the kitchen eating a papaya. Indeed this is the last straw for the man of the house who, like a spoiled child, whines, “Man, put down my papaya.”
“Mansion” is part of a three-spot campaign directed by Baker Smith of Santa Monica-based harvest for DDB Chicago. Bonnie Goldfarb executive produced for harvest, with Deb Tietjen serving as producer. The DP was Curtis Wehr.
The agency creative team on “Mansion” consisted of senior VP/group creative director Mark Gross, VP/creative director Dan Fietsam, art director Jason Gorman, copywriter Joe Sgro and senior producer Will St. Clair.
Editor was David Baxter of Panic & Bob, Toronto.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More