There’s something funny about dynamics at the workplace. Back in 2008, the Bud Light web spot “Swear Jar” won the primetime commercial Emmy Award (conceived by DDB Chicago and directed by David Shane, then of Hungry Man, now with O Positive). The storyline had the office setting up a “swear jar” into which money was put each time someone at work swore. The currency and coins collected would be used to buy Bud Light for the office, causing expletives from employees and management to fly all over place.
Fast forward to 2010 and DDB Chicago returns us to the office setting in a viral video sequel to “Swear Jar” titled “Clothing Drive,” directed by Erich Joiner from Tool of North America.
“Clothing Drive” reunites many “Swear Jar” alums, including the agency creative team and cast, only this time an office employee is collecting clothes for a homeless shelter. For each article of clothing donated, a person receives a cold Bud Light.
With that libation incentive top of mind, many staffers are quick to shed their office attire as well as their inhibitions. This leads to assorted awkward yet humorous moments, including a man who’s down to his briefs yet by force of habit tries to tuck away a pen in his front shirt pocket. Realizing he isn’t wearing a shirt, he stows the pen in his briefs. A fully dressed female employee points out that the pen is hers. He offers to retrieve it for her but she resoundingly says never mind.
The DP was Mark Plummer. Editor was Matthew Wood of The Whitehouse, Chicago.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More