Director/DP Klaus Obermeyer of Santa Monica-based Aero Film demonstrated his stick-to-it-iveness in this Bridgestone spot out of The Richards Group, Dallas. The ad centered on sticky stuff in various forms as a visual analogy for the traction of Bridgestone’s special winter tires.
“Sticky” shows us a shoe lift off the ground with gum on its sole, a pizza carton open with the cheese topping melted on the inside cover of the box, an apple rolled in caramel and picking up nuts, an octopus’ suction cup-laced tentacles, a bubble gum bubble bursting on a person’s face, and the adhesive power of velcro. Finally the spot shows us a Bridgestone tire making its way through snow and ice, making it the best assurance of a safe drive on treacherous winter roads.
Obermeyer’s support team at Aero included exec producer Lance O’Connor, head of production Rob Helphand and producer Michele Atkins.
The Richards Group ensemble included creative director/art director Shane Altman, copywriter Mike Bales and producer J.R. Dixon.
For Aero Post, the editor was Bob Jenkins with Marc Flennert serving as post supervisor, Paul Stephens as assistant editor, Michael Hartog as VFX supervisor and Ricardo Torres as VFX artist.
Colorist was Stefan Sonnenfeld of Company 3, Santa Monica.
Sound designer was Tai Vare of Tai Vare Music, Malibu, Calif.
Audio post mixer was Sam Casas of Lime Studios, Santa Monica.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More