To convey the spirit of the new Brand Jordan sneaker Air Jordan XX2, we see a wildly enthused hometown high school basketball crowd become subdued and despondent when the star player from the visiting team steals the ball and scores the winning bucket.
The moody spot plays off of Michael Jordan’s propensity for taking over a game on the road and seemingly single-handedly deflating a boisterous crowd. The message: Step into a pair of XX2s and step up to take over the game and dictate its outcome.
This commercial–directed by Mark Romanek of bicoastal Anonymous Content for Wieden+Kennedy, New York–debuted on ESPN during its college basketball Rivalry Week.
The Wieden team consisted of co-executive creative directors Kevin Proudfoot and Todd Waterbury, art director Bekah Sirrine, copywriter Scott Hayes and head of production Gary Krieg.
Dave Morrison executive produced for Anonymous with Aris McGarry serving as line producer. The DP was Sal Totino. Editor was Robert Duffy of bicoastal Spotwelders.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More