To convey the spirit of the new Brand Jordan sneaker Air Jordan XX2, we see a wildly enthused hometown high school basketball crowd become subdued and despondent when the star player from the visiting team steals the ball and scores the winning bucket.
The moody spot plays off of Michael Jordan’s propensity for taking over a game on the road and seemingly single-handedly deflating a boisterous crowd. The message: Step into a pair of XX2s and step up to take over the game and dictate its outcome.
This commercial–directed by Mark Romanek of bicoastal Anonymous Content for Wieden+Kennedy, New York–debuted on ESPN during its college basketball Rivalry Week.
The Wieden team consisted of co-executive creative directors Kevin Proudfoot and Todd Waterbury, art director Bekah Sirrine, copywriter Scott Hayes and head of production Gary Krieg.
Dave Morrison executive produced for Anonymous with Aris McGarry serving as line producer. The DP was Sal Totino. Editor was Robert Duffy of bicoastal Spotwelders.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More