This study in stop motion paper animation is an origami-like tour de force which begins with a bud growing into a tree, on which sprout bunches of grapes. Suddenly row upon row of fruit-bearing trees form before our eyes, with a quaint building in the background, a vintner walking among the trees and assorted fine touches such as a bird flying by.
This charming paper world then gets flattened and emerges out the other end of what looks like a printer in the form of a Beringer label that is ultimately affixed to a bottle of wine. A super appears, offering some historical perspective–since 1876–and the slogan, “How to get to Napa Valley.”
This visually captivating piece was directed by Olivier Gondry of Paranoid US, Los Angeles, for Publicis & Hal Riney, San Francisco. Gondry additionally served as visual effects lead artist and editor (with additional cutter Michael Moretti) on the job.
The Publicis & Hal Riney team consisted of chief creative officer Roger Camp, director of integrated production David Verhoef, art director Rich North, copywriter Adam Koppel and producer Sara Krider.
Phillip Detchmendy and Claude Letessier were executive producers for Paranoid US, with Cathleen O’Connor serving as head of production and Richard Berman as line producer. The DP was Neil Shapiro. Animators were Len Burge, Mike Mayfield, Ben Zelkowitz, Sam Winkler and Emile Gondry. Paper artist was Su Blackwell. Christine Schneider was the visual effects producer for Paranoid US.
Music composer was Brad Breeck of bicoastal Mophonics.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
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