We open on a young boy watching TV at home. He appears to be your typical couch potato. But that sedentary lifestyle is in for some juggling and jumbling as this slice-of-life scenario becomes one element on a Rubik’s Cube type panorama, as we see the youngster’s feet planted in beach sand, which replaces the couch. A nearby volleyball is about to be kicked. With other twists and turns of the cube, we see our original lad–as well as other kids–getting outside and enjoying life–from throwing a stick for a dog to fetch, to building a snowman, to bouncing a basketball.
This cubist impressionism indeed has made an impression–with young people proactively getting out and living their lives. A super against a solid, now cubeless background simply reads: “Every move is a good move.”
The tag identifies the sponsor, ACT Now B.C., a Vancouver, B.C., Ministry of Health initiative designed to “help kids get active.” A website address (gov.bc.ca) also appears on screen.
“Cube” was directed by Sophie Gateau of Paranoid U.S., Los Angeles, for TBWAVancouver. Production services were provided by CMC, Vancouver.
The spot represents the first North American commercial project for director Gateau who first established herself as a visual effects artists in Paris. She then diversified successfully into directing, starting with background videos for French designers at fashion shows, and short-form fare for the Internet.
Philip Detchmendy and Claude Letessier exec produced for Paranoid, which represents Gateau. Christian Allen was executive producer for CMC, with Ahnee Boyce serving as line producer. The DP was Phil Lanyon.
The TBWA team consisted of creative director Paul Little, art director Dean Ponto, copywriter Santiago Fernandez-Concha and producer Mike Hasinoff.
Robb Innes of JMB Post, Vancouver, was editor/visual effects artist. Randy Egan was visual effects supervisor for JMB.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More