A woman accompanied by a friend walks into the latter’s house to find a group of people assembled in the living room.
“What are you all doing here?…Doesn’t look like a Tupperware party,” quips the first woman as it’s evident that the gathering is for her benefit.
An authoritative looking moderator/group leader explains, “This is a Bahamavention.”
“I don’t need a Bahamavention,” responds the woman argumentatively, showing that she is clearly in denial.
But her husband knows she needs help in the form of an intervention. He says, “Sweetheart,” at which point his spouse interrupts and mocks him.
Undeterred, the hubby states his case, noting that his wife has been “irritable” to him and others, adding that she even hurt the soccer coach.
We then see the soccer coach seated in the room, nursing a broken arm and leg.
“Well, he wouldn’t play our kids,” she says, explaining the reason behind her earlier physical assault on the coach.
“Honey, we don’t have kids,” replies the husband.
With that assertion hitting her square between the eyes, the woman finally seems to realize her plight. However, the commercial offers a cure, noting that the “road to recovery” starts with a visit to the 700 islands of the Bahamas.
“Maureen” is one in a package of spots directed by Martin Granger of bicoastal/international Moxie Pictures for Fallon, Minneapolis.
The Fallon team included creative director Kerry Feuerman, group creative director Todd Riddle, art director Scott O’Leary, copywriter Ryan Peck, director of broadcast Vic Palumbo and producer Jennifer David.
Lizzie Schwartz executive produced for Moxie, with Heidi Soltesz producing. The DP was Barry Parrell. Editor was Gavin Culter of Mackenzie Cutler, New York.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More