A woman accompanied by a friend walks into the latter’s house to find a group of people assembled in the living room.
“What are you all doing here?…Doesn’t look like a Tupperware party,” quips the first woman as it’s evident that the gathering is for her benefit.
An authoritative looking moderator/group leader explains, “This is a Bahamavention.”
“I don’t need a Bahamavention,” responds the woman argumentatively, showing that she is clearly in denial.
But her husband knows she needs help in the form of an intervention. He says, “Sweetheart,” at which point his spouse interrupts and mocks him.
Undeterred, the hubby states his case, noting that his wife has been “irritable” to him and others, adding that she even hurt the soccer coach.
We then see the soccer coach seated in the room, nursing a broken arm and leg.
“Well, he wouldn’t play our kids,” she says, explaining the reason behind her earlier physical assault on the coach.
“Honey, we don’t have kids,” replies the husband.
With that assertion hitting her square between the eyes, the woman finally seems to realize her plight. However, the commercial offers a cure, noting that the “road to recovery” starts with a visit to the 700 islands of the Bahamas.
“Maureen” is one in a package of spots directed by Martin Granger of bicoastal/international Moxie Pictures for Fallon, Minneapolis.
The Fallon team included creative director Kerry Feuerman, group creative director Todd Riddle, art director Scott O’Leary, copywriter Ryan Peck, director of broadcast Vic Palumbo and producer Jennifer David.
Lizzie Schwartz executive produced for Moxie, with Heidi Soltesz producing. The DP was Barry Parrell. Editor was Gavin Culter of Mackenzie Cutler, New York.
Director Rodney Passé Joins Eleanor For U.S. Representation
Director Rodney Passé has come aboard the U.S. roster of production company Eleanor for representation spanning commercials, branded content and music videos.
His films include the heartwarming Li of Photos and Perserverancia, Son My Gente. Of the former, he shared, “I wanted to show these intimate, human moments. Photography is sentimental. You’re capturing a memory to keep it forever. I wanted to focus on the human connections between families, between friends, between lovers. I wanted to focus on the sentimental moments we want to capture forever.”
Unfolding a story told in precious coming of age moments, Passé invites audiences to flip through a cinematic memory book. The elevated visual language of enables audiences to delve into the glowing excitement of new parents.
The aforementioned Perserverancia, Son Mi Gente--an immersive photographic exploration of women’s boxing in Cuba--pulls audiences into Passé’s unique weaving of striking imagery and textured, layered soundscapes. Passé creates a lyrical visual symphony, flashing between photographs of the boxers to the rhythm of his resounding sonic world. Havana itself is a main character in this film--the cityscape, the bustling streets, the passersby, the churches that surround them.
“I draw inspiration from my mentor, [filmmaker] Khalil Joseph,” said Passé. “I always ask artists for stems. It’s transformed how I build a visual and sonic language. Working with stems, you have your vocals, you have your instruments, you have all the soundscapes and you can build your own soundscape. And it’ll still be in the same sonic tune, even if you’re incorporating different soundscapes.”
Passé’s distinct directorial... Read More