A single oil barrel rolls down a road. Soon it’s joined by another. Before you know it, oil barrels are seemingly everywhere for all the world to see, rolling through the center of a town with people looking on.
As the population of rolling barrels grows, we hear a voiceover relate that 1.5 million barrels of foreign oil come into this country every day. “If only one-third of us drove clean diesel, we could send it all back.”
At this point, we see the barrels rolling onto their destination–aboard a large ship to return to foreign lands.
A tag carries the slogan, “Diesel. It’s no longer a dirty word,” followed by the Audi logo.
Douglas Avery of bicoastal Furlined directed “Oil Parade” for Venables, Bell & Partners, San Francisco.
The Mill L.A. was involved in early pre-pro planning and filmed tests using real oil barrels and experimenting with CG replicas. The finished commercial utilizes a mixture of in camera action and 3D barrels animated using Massive.
Editor was Paul Martinez of Arcade, Los Angeles.
Kenny Segal was composer, Dave Gold the creative director, Dean Hovey the sound designer and Ann Haugen the exec producer for music house Elias Arts.
“One of Them Days” and “Mufasa: The Lion King” In Tight Race For Top Spot In Weekend Box Office
The Keke Palmer buddy comedy "One of Them Days" opened in first place on the North American box office charts on a particularly slow Martin Luther King Jr. holiday weekend.
The R-rated Sony release earned $11.6 million from 2,675 theaters, according to studio estimates Sunday, beating Disney's "Mufasa: The Lion King" by a hair. By the end of Monday's holiday, "Mufasa" will have the edge, however.
"One of Them Days" cost only $14 million to produce, which it is expected to earn by Monday. The very well-reviewed buddy comedy stars Palmer and SZA as friends and roommates scrambling to get money for rent before their landlord evicts them. Notably it's the first Black female-led theatrical comedy since "Girls Trip" came out in 2017 and it currently carries a stellar 96% rating on Rotten Tomatoes.
But the marketplace was also quite weak overall. The total box office for Friday, Saturday and Sunday will add up to less than $80 million, according to data from Comscore, making it one of the worst Martin Luther King Jr. holiday weekends since 1997.
"For an individual film like 'One of Them Days' this was a great weekend," said Paul Dergarabedian, the senior media analyst for Comscore. "You can still find success stories within what is overall a low grossing weekend for movie theaters."
The Walt Disney Co.'s "Mufasa" was close by in second place with $11.5 million from the weekend, its fifth playing in theaters. Globally, the Barry Jenkins-directed prequel has made $588 million. It even beat a brand-new offering, the Blumhouse horror "Wolf Man," which debuted in third place with $10.6 million from 3,354 North American theaters.
Writer-director Leigh Whannell's monster tale starring Christopher Abbott and Julia Garner did not enter... Read More