David Gray of Station Film directed this spot which shows four boys laying on a residential street just beyond a makeshift wooden ramp as their buddy on a bicycle prepares to leap over them in Evel Knievel fashion.
Each boy gives a thumb up–including one thumb sprung up from a full arm cast–signaling the bicyclist to make his run.
A voiceover then chimes in that this might be a good time for an Assured Guaranty (municipal bond insurance) as we see a nervous expression on the face of the lad who’s laid out furthest from the bicyclist and clearly bracing for the worst.
Agency is Gardner Nelson + Partners.
Category:Top Spot of the Week
For Documentaries At Sundance, Oscar Nominations (and Wins) Often Follow
The Sundance Film Festival welcomed back three Oscar-winning documentary filmmakers to help kick off the annual independent film showcase in Park City, Utah.
On Thursday night at The Ray Theater, "20 Days in Mariupol" filmmaker Mstyslav Chernov, who won the Oscar last year, debuted his latest dispatch from Ukraine, "2000 Meters to Andriivka," a harrowing journey to the front lines of a 2023 counteroffensive. A few hours later, at the Eccles, Ahmir "Questlove" Thompson, who won an Oscar for "Summer of Soul" in 2022, unveiled his Sly Stone portrait, "SLY LIVES! (aka The Burden of Black Genuis)." Earlier, "One Day in September" filmmaker Kevin MacDonald also showcased his film "One to One: John & Yoko," which debuted last year at the Venice Film Festival and will get an IMAX release on April 11 before hitting Max later this year.
Some critics reflected that "2000 Meters to Andriivka," a joint production between The Associated Press and PBS Frontline, was even more powerful than "20 Days in Mariupol." "SLY LIVES!" (on Hulu Feb. 13) was called "sublime" and "illuminating" in its examination of an underappreciated, shapeshifting genius.
"I've been coming here since 2000 and I thought the coolest thing you could do would be to DJ an after party," Thompson said before the screening. "I never dreamt this for my future, so this is really humbling."
It was a full-circle end to a day that began with a slate of documentary Oscar nominations all connected to the Sundance Institute in some way. Some were supported by the Institute, some debuted at the festival as recently as last year.
"Black Box Diaries," in which a Japanese filmmaker investigates her own sexual assault, had its premiere in Park City last year and was supported by the... Read More
MySHOOT Profiles
Add A Comment