From a basketball coach diagramming a play on his iPad 2 for his team of youngsters during a time-out to teens in a rock band rehearsing with an iPad in tow. To a sculptor to an artist to a young boy who loves dinosaurs–all immersing themselves in what they love via an iPad, this spot shows us people’s passions or what the voiceover describes as, “We all have things that speak to us, that drive us to get up early and stay up late.”
As we see the dinosaur-obsessed lad in his bedroom on his iPad, the voiceover concludes, “Getting lost in the things we love has never felt quite like this.”
Davis Guggenheim–a noted documentary filmmaker who won an Oscar for An Inconvenient Truth and earned a DGA nomination for Waiting For Superman–directed “Love” via Bob Industries for TBWAMedia Arts Lab.
Visionary Filmmaker David Lynch Dies At 78
David Lynch, the filmmaker celebrated for his uniquely dark and dreamlike vision in such movies as "Blue Velvet" and "Mulholland Drive" and the TV series "Twin Peaks," has died just days before his 79th birthday. His family announced the death in a Facebook post on Thursday. The cause of death and location was not immediately available, but Lynch had been public about his emphysema. "We would appreciate some privacy at this time. There's a big hole in the world now that he's no longer with us. But, as he would say, 'Keep your eye on the donut and not on the hole,'" the post read. "It's a beautiful day with golden sunshine and blue skies all the way." Last summer, Lynch had revealed to Sight and Sound that he was diagnosed with emphysema and would not be leaving his home because of fears of contracting the coronavirus or "even a cold." "I've gotten emphysema from smoking for so long and so I'm homebound whether I like it or not," Lynch said, adding he didn't expect to make another film. "I would try to do it remotely, if it comes to it," Lynch said. "I wouldn't like that so much." Lynch was a onetime painter who broke through in the 1970s with the surreal "Eraserhead" and rarely failed to startle and inspire audiences, peers and critics in the following decades. His notable releases ranged from the neo-noir "Mulholland Drive" to the skewed Gothic of "Blue Velvet" to the eclectic and eccentric "Twin Peaks," which won three Golden Globes, two Emmys and even a Grammy for its theme music. "'Blue Velvet,' 'Mulholland Drive' and 'Elephant Man' defined him as a singular, visionary dreamer who directed films that felt handmade," Steven Spielberg said in a statement. Spielberg noted that he had cast Lynch as director John Ford in the 2022 film "The... Read More