This spot meshes real-time and slow-motion footage to seamlessly create a world where a number of people in a bar become slo-mo “anticipators” who are captivated by a final drop of Rickard’s Blonde beer falling from a tap.
The collective Common Good from Radke Film Group, Toronto, directed “Anticipation” for Crispin Porter+Bogusky Canada.
Darren Richardson, creative technology director at CP+B Canada, explained that “to achieve this look we decided to use a motion control system in conjunction with the Phantom camera and create a number of plates. The motion control rig we used was able to replicate the same camera move an infinite amount of times at varying speeds.
“First, we shot passes of all the slow motion [400 fps] elements,” he continued. “This ranged from actors to napkins to a plate of Tandoori chicken flying through the air. Next, we shot several passes of all the action that took place at normal speed [24 fps]. The final step was to shoot clean plates of each section.
“Once we had all the footage of each pass, the post work began. Each individual item was rotoscoped and combined in one seamless shot. Each shot in the spot consisted of about five to seven passes combined into one.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More