Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation’s “Truth” anti-smoking campaign out of Arnold, Boston, and Crispin Porter+Bogusky (CP+B), Miami.
Directed by Nicolai Fuglsig of bicoastal/international MJZ, the :60 shows ice sculptures of women in an outdoors city setting on a sunny day. People mill about watching the sculptures, each of which has a baby doll inside as if nurtured in the confines of an icy womb.
The sculptures melt, with the woman’s heads and other body parts falling to the ground–but the most impactful sight is that of the baby dolls in peril, exposed and laid out.
A sign simply reads, “Over 30 children lose their moms to tobacco everyday.” A Truth website address then appears on screen.
The joint Arnold/CP+B team consisted of chief creative officers Pete Favat and Alex Boguksy, creative director/copywriter John Kearse, creative director Tom Adams, art directors Adam Larson, Lee Einhorn, Doug Pedersen and Keith Scott, copywriters Roger Baldacci, Pete Harvey, Mike Howard, Guy Rooke and Yutaka Tsujino, and producer Sarah Spitz.
Kate Sutherland produced for MJZ. The DP was Joaquin Baca-Asay.
Editor was Tom Scherma of bicoastal Cosmo Street, with special effects out of Brickyard VFX, Boston.
Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Jules Feiffer, Pulitzer Prize-Winning Cartoonist and Writer, Dies At 95
Jules Feiffer, a Pulitzer Prize-winning cartoonist and writer whose prolific output ranged from a long-running comic strip to plays, screenplays and children's books, died Friday. He was 95 and, true to his seemingly tireless form, published his last book just four months ago.
Feiffer's wife, writer JZ Holden, said Tuesday that he died of congestive heart failure at their home in Richfield Springs, New York, and was surrounded by friends, the couple's two cats and his recent artwork.
Holden said her husband had been ill for a couple of years, "but he was sharp and strong up until the very end. And funny."
Artistically limber, Feiffer hopscotched among numerous forms of expression, chronicling the curiosity of childhood, urban angst and other societal currents. To each he brought a sharp wit and acute observations of the personal and political relations that defined his readers' lives.
As Feiffer explained to the Chicago Tribune in 2002, his work dealt with "communication and the breakdown thereof, between men and women, parents and children, a government and its citizens, and the individual not dealing so well with authority."
Feiffer won the United States' most prominent awards in journalism and filmmaking, taking home a 1986 Pulitzer Prize for his cartoons and "Munro," an animated short film he wrote, won a 1961 Academy Award. The Library of Congress held a retrospective of his work in 1996.
"My goal is to make people think, to make them feel and, along the way, to make them smile if not laugh," Feiffer told the South Florida Sun Sentinel in 1998. "Humor seems to me one of the best ways of espousing ideas. It gets people to listen with their guard down."
Feiffer was born on Jan. 26, 1929, in the Bronx. From... Read More