Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation’s “Truth” anti-smoking campaign out of Arnold, Boston, and Crispin Porter+Bogusky (CP+B), Miami.
Directed by Nicolai Fuglsig of bicoastal/international MJZ, the :60 shows ice sculptures of women in an outdoors city setting on a sunny day. People mill about watching the sculptures, each of which has a baby doll inside as if nurtured in the confines of an icy womb.
The sculptures melt, with the woman’s heads and other body parts falling to the ground–but the most impactful sight is that of the baby dolls in peril, exposed and laid out.
A sign simply reads, “Over 30 children lose their moms to tobacco everyday.” A Truth website address then appears on screen.
The joint Arnold/CP+B team consisted of chief creative officers Pete Favat and Alex Boguksy, creative director/copywriter John Kearse, creative director Tom Adams, art directors Adam Larson, Lee Einhorn, Doug Pedersen and Keith Scott, copywriters Roger Baldacci, Pete Harvey, Mike Howard, Guy Rooke and Yutaka Tsujino, and producer Sarah Spitz.
Kate Sutherland produced for MJZ. The DP was Joaquin Baca-Asay.
Editor was Tom Scherma of bicoastal Cosmo Street, with special effects out of Brickyard VFX, Boston.
Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More