Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation’s “Truth” anti-smoking campaign out of Arnold, Boston, and Crispin Porter+Bogusky (CP+B), Miami.
Directed by Nicolai Fuglsig of bicoastal/international MJZ, the :60 shows ice sculptures of women in an outdoors city setting on a sunny day. People mill about watching the sculptures, each of which has a baby doll inside as if nurtured in the confines of an icy womb.
The sculptures melt, with the woman’s heads and other body parts falling to the ground–but the most impactful sight is that of the baby dolls in peril, exposed and laid out.
A sign simply reads, “Over 30 children lose their moms to tobacco everyday.” A Truth website address then appears on screen.
The joint Arnold/CP+B team consisted of chief creative officers Pete Favat and Alex Boguksy, creative director/copywriter John Kearse, creative director Tom Adams, art directors Adam Larson, Lee Einhorn, Doug Pedersen and Keith Scott, copywriters Roger Baldacci, Pete Harvey, Mike Howard, Guy Rooke and Yutaka Tsujino, and producer Sarah Spitz.
Kate Sutherland produced for MJZ. The DP was Joaquin Baca-Asay.
Editor was Tom Scherma of bicoastal Cosmo Street, with special effects out of Brickyard VFX, Boston.
Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Writers of “Conclave,” “Say Nothing” Win Scripter Awards
The authors and screenwriters behind the film โConclaveโ and the series โSay Nothingโ won the 37th-annual USC Libraries Scripter Awards during a black-tie ceremony at USCโs Town and Gown ballroom on Saturday evening (2/22).
The Scripter Awards recognize the yearโs most accomplished adaptations of the written word for the screen, including both feature-length films and episodic series.
Novelist Robert Harris and screenwriter Peter Straughan took home the award for โConclave.โ
In accepting the award, Straughan said, โAdaptation is a really strange process, youโre very much the servant of two masters. In a way itโs an act of betrayal of one master for the other.โ He joked that โYou start off with a book that you love, you read it again and again, and then you end up throwing it over your shoulder,โ crediting author Robert Harris for being โso kind, so generous, so open throughout.โ
In the episodic series category, Joshua Zetumer and Patrick Radden Keefe won for the episode โThe People in the Dirtโ from the limited series โSay Nothing,โ which Zetumer adapted from Keefeโs nonfiction book about the Troubles in Ireland.
Zetumer referenced this yearโs extraordinary group of Scripter finalists, saying โprojects like these reminded me of why I wanted to become a writer when I was sitting in USCโs Leavey Library dreaming of becoming a screenwriter. If you fell in love with movies, or fell in love with TV, chances are you fell in love with something dangerous.โ
Special guest for the evening, actress and producer Jennifer Beals, shared her thoughts on the impact of libraries. โIf ever you are at a loss wondering if there is good in the world,โ she said, โyou have only to go to a... Read More