Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation’s “Truth” anti-smoking campaign out of Arnold, Boston, and Crispin Porter+Bogusky (CP+B), Miami.
Directed by Nicolai Fuglsig of bicoastal/international MJZ, the :60 shows ice sculptures of women in an outdoors city setting on a sunny day. People mill about watching the sculptures, each of which has a baby doll inside as if nurtured in the confines of an icy womb.
The sculptures melt, with the woman’s heads and other body parts falling to the ground–but the most impactful sight is that of the baby dolls in peril, exposed and laid out.
A sign simply reads, “Over 30 children lose their moms to tobacco everyday.” A Truth website address then appears on screen.
The joint Arnold/CP+B team consisted of chief creative officers Pete Favat and Alex Boguksy, creative director/copywriter John Kearse, creative director Tom Adams, art directors Adam Larson, Lee Einhorn, Doug Pedersen and Keith Scott, copywriters Roger Baldacci, Pete Harvey, Mike Howard, Guy Rooke and Yutaka Tsujino, and producer Sarah Spitz.
Kate Sutherland produced for MJZ. The DP was Joaquin Baca-Asay.
Editor was Tom Scherma of bicoastal Cosmo Street, with special effects out of Brickyard VFX, Boston.
Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society
Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.
Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.
“Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”
Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More