We are taken to one small business after another, each stirred by the sound of reveille, providing a wake-up call for entrepreneurs to get cracking as America pulls its way into economic recovery.
Max Malkin directed and shot the spot via Prettybird for Crispin Porter+Bogusky.
Editor was Damion Clayton of Rock Paper Scissors.
Offering their unique take on reveille was music and sound house Beacon Street Studios with Andrew Feltenstein and John Nau as composers.
Sound designer was Stephen Dewey of Machine Head.
Director Rodney Passรฉ Joins Eleanor For U.S. Representation
Director Rodney Passรฉ has come aboard the U.S. roster of production company Eleanor for representation spanning commercials, branded content and music videos.
His films include the heartwarming Li of Photos and Perserverancia, Son My Gente. Of the former, he shared, โI wanted to show these intimate, human moments. Photography is sentimental. Youโre capturing a memory to keep it forever. I wanted to focus on the human connections between families, between friends, between lovers. I wanted to focus on the sentimental moments we want to capture forever.โ
Unfolding a story told in precious coming of age moments, Passรฉ invites audiences to flip through a cinematic memory book. The elevated visual language of enables audiences to delve into the glowing excitement of new parents.
The aforementioned Perserverancia, Son Mi Gente--an immersive photographic exploration of womenโs boxing in Cuba--pulls audiences into Passรฉโs unique weaving of striking imagery and textured, layered soundscapes. Passรฉ creates a lyrical visual symphony, flashing between photographs of the boxers to the rhythm of his resounding sonic world. Havana itself is a main character in this film--the cityscape, the bustling streets, the passersby, the churches that surround them.
โI draw inspiration from my mentor, [filmmaker] Khalil Joseph,โ said Passรฉ. โI always ask artists for stems. Itโs transformed how I build a visual and sonic language. Working with stems, you have your vocals, you have your instruments, you have all the soundscapes and you can build your own soundscape. And itโll still be in the same sonic tune, even if youโre incorporating different soundscapes.โ
Passรฉโs distinct directorial... Read More