Baker Smith of harvest films directed this :60 spot starring the AFLAC duck–but uncharacteristically our feathered friend never quacks the brand cry “AFLAC.” In fact, the duck is silent throughout this spot as we see him progress through sessions of physical therapy, initially barely able to climb stairs, lift weights or paddle in the water.
A voiceover explains that AFLAC insurance eliminates having to worry about how to pay for expenses like groceries, child care and rent, thus helping people to focus on what really matters–their recovery from injury or illness.
The Rocky III anthem “Eye of the Tiger” kicks in as we see the duck progressing rapidly in the gym, cheered on by his human trainer/physical therapist. The duck is eventually able to climb the stairs, lift weights with his wings, jump rope and paddle at a brisk pace.
For more on the duck’s rehab, a website address–ducktherapy.com–appears on screen.
Agency was Publicis Kaplan Thaler, New York.
Bill Condon, Jennifer Lopez Unveil “Kiss of the Spider Woman” At Sundance
A lavish, MGM-style musical is not typical Sundance Film Festival fare. But Sunday night Bill Condon brought such a creation—well, part of one—to Park City, Utah, with his adaptation of "Kiss of the Spider Woman," starring Jennifer Lopez.
Audiences broke out in spontaneous applause during the screening for Lopez's song and dance numbers. She plays an old Hollywood screen siren in a movie-within-the movie. The packed Eccles Theater also gave Lopez, wearing a glittery spiderweb themed frock, a standing ovation after the show.
"I've been waiting for this moment my whole life," Lopez said.
The story, which revolves around the conversations between two cellmates in an Argentine prison, was first a novel by Manuel Puig in 1976 and has been adapted for stage and screen over the years. A 1985 film adaptation starred William Hurt and Raul Julia. Hurt won an Oscar for his performance. On Broadway, it won multiple Tony Awards.
Condon wrote and directed this new version, which is seeking a distributor. Diego Luna plays an imprisoned revolutionary Valentin Arregui, whose new cellmate Luis Molina (Tonatiuh) loves movies, celebrity and glamour and enthusiastically recounts the story of a favorite movie musical, called "Kiss of the Spider Woman" to Valentin, giving them and the audience a break from their bleak reality.
While the film has memorable moments of escapist spectacle, it also delves into serious topics of gender identity. Molina tells Valentin that they don't feel like a man or a woman—which Valentin finds odd at first but grows to understand.
Before the screening, Condon said that one of the things the movie is about is "the attempt to bridge the incredible differences that separate us so often." He quoted President... Read More