Isaiah Seret of Prettybird directed this spot in which online orders are pouring in to Encyclopedia Atlantica, leading to a chain of events which has the company ramping up operations to meet the demand.
The factory is humming, more trucking is needed, more oceanic shipping is needed, more paper is needed which means more wood pulp from trees.
The resurrection of the encyclopedia paper book business, though, isn’t what it seems when the camera reveals the origin of all those online orders–a baby repeatedly pressing a “Buy Now” button.
A supered question reads, “Do you know what your marketing can do? We can help”
The Adobe Cloud rundown of services, including analytics, campaign and media optimizer, appears on screen.
Agency is Goodby, Silverstein & Partners, San Francisco.