The team of Terry Timely (Ian Kibbey & Corey Creasy) from Park Pictures directed this PSA in which a woman goes over how to best put out a campfire by scrolling through instructions on her smartphone, making sure her guy has done it by the book. He has followed her directions to the letter and suddenly a pair of hairy arms enters the picture and gives the gent a big hug.
Turns out it’s a bear hug as the hugger is none other than the larger than life, iconic Smokey Bear. “Campfire” is part of the latest “Only You Can Prevent Wildfires” campaign. Next month Smokey celebrates his 69th birthday.
Agency was Draftfcb Orange County/Los Angeles.
Category:Top Spot of the Week
Filmmaking Duo Tusk Signs With m ss ng p eces For U.S. Commercial Representation
Production company m ss ng p eces has added directing duo Tusk--comprised of Kerry Furrh and Olivia Mitchell--to its roster for commercial representation in the U.S.
Popping with wild ambition, optimistic oddballs, and hopeful dreamscapes, Tusk’s commercial work includes clients like Sony, Google, Truly, the Met Gala, and Harper Wilde. Their hilariously insane ad for Liquid Death water featured Puritans, pitchforks, and a tallboy of canned water burning at the stake, set to an ’80s pop song. Tusk’s “F**k Whoever Started This Shit” for Liquid Death was a memorable ad from 2023, taking critical comments posted on social media about the product and its name and turning them into a music video-style spot. Hateful comments became a creative playground in this bold work. Tusk has also integrated brands such as Maybelline, Beats by Dre, and Essentia into videos for pop star Tate McRae and collaborated with other musical artists, including Alessia Cara, Brandy, and Camila Cabello.
Tusk’s recent short film Ripe! premiered at Tribeca Festival, where it won Best Narrative Short. In the queer coming-of-age story set in Spain, the music, lushly-colored scenes, and grainy film stock uniquely express the feelings of a first, all-consuming crush. Ripe! was executive produced by soccer star Kelley O’Hara and won accolades at the Provincetown, SCAD, and Frameline film festivals, among many others. The film is currently on the Variety Oscars Prediction list for Best Narrative Short.
Partners in both work and life, Furrh and Mitchell first met as students at the University of Southern California and bonded over their mutual belief in the transformative magic of storytelling. Furrh graduated from USC’s film school with a... Read More
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