A female student leaving high school with her friends is unexpectedly greeted by a cute guy.
“Hi Sarah,” he says.
Sarah and her pals giggle over the encounter, with Sarah shrugging her shoulders when her friends ask how she knows the hunk.
As the girls cut across the football field, Sarah receives another surprise acknowledgement, but this time from a middle-aged football coach. “Love the new tattoo, Sarah,” he says, eliciting a bewildered yet concerned facial expression from her.
The spot cuts to a shopping mall escalator where Sarah is recognized by a group of snickering teenage boys. Recognition turns to harassment at a movie theater, where the usher taking her tickets leans in toward her to query, “What color underwear today?”
Finally we see Sarah having lunch at an outdoor café. An older, grungy bus boy eyes her and asks, “Hey Sarah, when are you going to post something new?”
Visibly shaken by the realization that all of her admirers have seen her posted pictures online, Sarah runs out of the restaurant.
A voiceover warns, “Anything you post online, anyone can see: family friends….” The shot focuses on the strange bus boy as the voiceover continues, “–and even not so friendly people. Think before you post.”
The “Think before you post” tagline appears on screen, accompanied by a website address, www.cybertipline.com.
“Everyone Knows Your Name” was directed by Sam Jones of bicoastal Tool of North America for Merkley & Partners, New York.
The agency ensemble on the spot included creative directors Andy Hirsch and Randy Saitta, copywriter Joe Esposito and producer Chris Decker.
Jones’ support team at Tool included executive producers Brian Latt and Jennifer Siegel and producer Kelly Christensen. Kris Kachikas was the DP.
Editor was Adam Jenkins of Cut+Run, New York.
Visual Effects Society Elects 2025 Board of Directors’ Executive Committee
The lineup of officers is set for the Visual Effects Society’s (VES) 2025 Board of Directors. The officers, who comprise the VES Board Executive Committee, were elected at the January 2025 Board meeting. The Officers include Kim Davidson, who was re-elected Board chair, and is the first Board member from outside the United States to hold this role since the Society’s inception.
“It is my privilege to serve as chair of our worldwide community of visual effects artists and innovators,” said Davidson. “Since I joined the Society 18 years ago, I have seen the VES grow from a California-based organization to a global society with 16 regional Sections and members in more than 50 countries. As the first chair elected from outside the U.S., I am representative of our thriving globalization, and I look forward to further championing our expansion worldwide. The leadership on our Board brings enormous commitment, expertise and enthusiasm to their volunteer service and I’m excited about what we can achieve, together.”
“Our Society is fortunate to have strong leadership represented on our Executive Committee,” said Nancy Ward, VES executive director. “I am honored to work alongside these exceptional, dedicated professionals, especially amidst this time of dynamic change. We appreciate their commitment to further advance the Society’s global initiatives and impact.”
The 2025 officers of the VES Board of Directors are:
--Chair: Kim Davidson
--1st Vice Chair: Susan O’Neal
--2nd Vice Chair: David Tanaka, VES
--Secretary: Rita Cahill
--Treasurer: Jeffrey A. Okun, VES
Kim Davidson, Chair
Davidson is the president and CEO of SideFX®, a company he co-founded in 1987. SideFX is... Read More