A female student leaving high school with her friends is unexpectedly greeted by a cute guy.
“Hi Sarah,” he says.
Sarah and her pals giggle over the encounter, with Sarah shrugging her shoulders when her friends ask how she knows the hunk.
As the girls cut across the football field, Sarah receives another surprise acknowledgement, but this time from a middle-aged football coach. “Love the new tattoo, Sarah,” he says, eliciting a bewildered yet concerned facial expression from her.
The spot cuts to a shopping mall escalator where Sarah is recognized by a group of snickering teenage boys. Recognition turns to harassment at a movie theater, where the usher taking her tickets leans in toward her to query, “What color underwear today?”
Finally we see Sarah having lunch at an outdoor café. An older, grungy bus boy eyes her and asks, “Hey Sarah, when are you going to post something new?”
Visibly shaken by the realization that all of her admirers have seen her posted pictures online, Sarah runs out of the restaurant.
A voiceover warns, “Anything you post online, anyone can see: family friends….” The shot focuses on the strange bus boy as the voiceover continues, “–and even not so friendly people. Think before you post.”
The “Think before you post” tagline appears on screen, accompanied by a website address, www.cybertipline.com.
“Everyone Knows Your Name” was directed by Sam Jones of bicoastal Tool of North America for Merkley & Partners, New York.
The agency ensemble on the spot included creative directors Andy Hirsch and Randy Saitta, copywriter Joe Esposito and producer Chris Decker.
Jones’ support team at Tool included executive producers Brian Latt and Jennifer Siegel and producer Kelly Christensen. Kris Kachikas was the DP.
Editor was Adam Jenkins of Cut+Run, New York.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More