To launch the latest iteration of the enormously popular Call of Duty video game, TBWAChiatDay, Los Angeles tapped into director Rupert Sanders of MJZ and VFX house Asylum for a spot that didn’t show footage of game play. Instead we see people from all walks in life–from L.A. Lakers superstar guard Kobe Bryant and late night talk show host/comedian Jimmy Kimmel to everyday workers such as a fast food employee, a Best Buy staffer and a hotel concierge–playing soldier, discharging different variety firearms and showing different levels of expertise in the process while in the midst of battle.
The commercial reflects the spirit of what it’s like to play the game, advancing the common ground slogan which is the title of the spot, “There’s A Soldier in All of Us.”
The TBWAChiatDay creative ensemble included chief creative officer Rob Schwartz, group creative director Brett Craig, associate creative directors Blake Kidder and Patrick Almaguer, head of production Richard O’Neill, executive producer Anh-Thu Le, producer Stanton Hill, art director Chase Madrid and copywriter Chris DeNinno.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More