Giving artists a blank canvas is nothing new to Absolut as reflected in past initiatives such as last year’s short film I’m Here, an offbeat story of robotic love directed by Spike Jonze of MJZ. Now Absolut is leveraging its iconic bottle shape to serve as a catalyst for creativity via the “Absolut Blank” campaign out of TBWAChiatDay, New York.
This time Absolut has engaged 20 artists worldwide–representing creative disciplines ranging from drawing to painting, sculpture, filmmaking and digital art–to fill the bottle, designing it with their creations.
Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing collage imagery, the colorful and playful graphic design of Aesthetic Apparatus, the bold paintings of Kinsey, and the detailed mural work of Good Wives and Warriors.
The other contributing artists who each have their individual takes on the art of the Absolut bottle are Thomas Doyle, David Bray, Eduardo Recife, Jeremy Fish, Brett Amory, Morning Breath, Sam Flores, Robert Mars, Fernando Chamirelli, Zac Freeman, Will Barras, Marcus Jansan, Ludovica Gioscia, Alex Trochut and Adhemas Batista.
A taste of this artistry meets the bottle is captured in a spot titled “Absolut Blank” directed by Floria Sigismondi of Believe Media.
The overall campaign is being launched in several countries and first went live in the U.K. last week, supported by this TV commercial, print, out of home, digital and experiential.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More