Giving artists a blank canvas is nothing new to Absolut as reflected in past initiatives such as last year’s short film I’m Here, an offbeat story of robotic love directed by Spike Jonze of MJZ. Now Absolut is leveraging its iconic bottle shape to serve as a catalyst for creativity via the “Absolut Blank” campaign out of TBWAChiatDay, New York.
This time Absolut has engaged 20 artists worldwide–representing creative disciplines ranging from drawing to painting, sculpture, filmmaking and digital art–to fill the bottle, designing it with their creations.
Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing collage imagery, the colorful and playful graphic design of Aesthetic Apparatus, the bold paintings of Kinsey, and the detailed mural work of Good Wives and Warriors.
The other contributing artists who each have their individual takes on the art of the Absolut bottle are Thomas Doyle, David Bray, Eduardo Recife, Jeremy Fish, Brett Amory, Morning Breath, Sam Flores, Robert Mars, Fernando Chamirelli, Zac Freeman, Will Barras, Marcus Jansan, Ludovica Gioscia, Alex Trochut and Adhemas Batista.
A taste of this artistry meets the bottle is captured in a spot titled “Absolut Blank” directed by Floria Sigismondi of Believe Media.
The overall campaign is being launched in several countries and first went live in the U.K. last week, supported by this TV commercial, print, out of home, digital and experiential.
Blake Lively Is Sued By Crisis Specialist In Latest “It Ends With Us” Litigation
A Texas crisis communications specialist has sued Blake Lively for defamation after the actor pulled him into her legal fight with co-star and director Justin Baldoni over their film, "It Ends With Us."
Jed Wallace and his company, Street Relations, filed the $7 million lawsuit in federal court in Texas on Tuesday. It says he had nothing to do with any campaign to harm Lively's reputation as she alleged in a court filing.
Wallace is not among the defendants in Lively's federal lawsuit against Baldoni, his production company and publicists, in which she alleges sexual and other harassment during the production and a campaign to smear her after it. The crisis specialist is named in the court papers and the New York Times story published on the day the series of legal battles began in December when Lively filed a complaint.
Lively's lawyers said in a statement that Wallace's lawsuit "is not just a publicity stunt."
"It is transparent retaliation in response to allegations contained within a sexual harassment and retaliation complaint that Ms. Lively filed with the California Civil Rights Department," the statement said. "While this lawsuit will be dismissed, we are pleased that Mr. Wallace has finally emerged from the shadows, and that he too will be held accountable in federal court."
In a filing last week in Hays County, Texas, that seeks a deposition from Wallace, Lively alleges he was used by publicists working with Baldoni to weaponize "a digital army around the country, including in New York and Los Angeles, to create, seed, manipulate, and advance disparaging content that appeared to be authentic on social media platforms and internet chat forums."
Wallace's lawsuit says neither he nor his company "had anything to do... Read More