The 13th annual Gunn Report–a compilation and analysis of award show results over the past year–shows that while one production company’s chart-topping streak has ended, an agency network’s went merrily on in 2011. The latter was BBDO which earned Agency Network of the Year distinction for the sixth consecutive year (and nine of the past 13). Meanwhile MJZ saw its run as the most awarded production company halt at five straight years, dropping down to the number four slot. Moving to the head of the class was @radical.media, which finished fifth the prior year. This marked the first time in the history of the Gunn tally that @radical has finished first.
The top five in the rundown of the most awarded agency networks for 2011 were: BBDO followed by DDB, Ogilvy, Leo Burnett and Wieden+Kennedy.
Wieden+Kennedy made an indelible mark in the table for most awarded agency of last year with its Amsterdam and Portland offices taking first and second place, respectively. This marks the first time in Gunn Report history that the same network finished in the first two slots. Furthermore W+K’s London and Tokyo offices made the top 50. Finishing third among agencies in 2011 was AlmapBBDO in Sao Paulo, followed by Del Campo Nazca Saatchi & Saatchi, Buenos Aires in fourth place, and Germany’s Jung von Matt in fifth.
Getting back to the production company derby topped by @radical.media, second place went to Independent/Anonymous@ Independent, London, followed by Smuggler at third and MJZ fourth, with Stink/Stink Digital rounding out the top five.
The most awarded director of 2011 was Alejandro Gonzalez Inarritu of Independent and Anonymous. It’s no coincidence that he directed the most awarded commercial of last year (and for that matter, in the 13-year history of the Gunn Report), Nike’s “Write The Future” out of ’11’s most awarded agency, W+K Amsterdam.
Second in the directorial rundown was Chris Milk of @radical.media, followed by Thanonchai Sornsriwichai of Phenomena in Bangkok, Henry Alex-Rubin of Smuggler, and Fredrik Bond of MJZ.
After “Write The Future,” the most awarded commercials of ’11 were: Heineken’s “The Entrance” directed by Bond for W+K Amsterdam, followed by T-Mobile’s “Welcome Back” helmed by Smuggler’s Alex-Rubin for Saatchi & Saatchi, London, and Old Spice Body Wash’s “Questions/Boat” directed by MJZ’s Tom Kuntz for W+K, Portland. Tied for fifth place are Google Chrome’s “Speed Tests” helmed by Aaron Duffy of 1st Ave Machine for BBH/Google Creative Lab, New York, and Volkswagen Passat’s “The Force” directed by Lance Acord of Park Pictures for Deutsch LA.
The top five in digital for 2011 were: Old Spice’s “Responses” campaign from W+K, Portland; Zenith Independent Band’s “Sour/Mirror” via Masashi Qanta Saquoosha Hiroki, Tokyo; Google Chrome’s “Speed Tests” out of BBH/Google Creative Lab; Mini Countryman’s “Mini Getaway Stockholm” from Jung von Matt, Stockholm; and Uniqlo’s “Uniqlo Luck Line” for Dentsu, Tokyo.
Tied tallies marked the rundown for All Guns Blazing, the category that encompasses integrated, innovative and the like honors. Three entries tied for first place: Decode Jay-Z with Bing from Droga5, New York; Concert Hall Dortmund’s “Concert Milk” out of Jung von Matt, Hamburg; and the entire integrated Old Spice campaign via W+K, Portland. Tied for fourth were: Nike’s “Write The Future” out of W+K, Amsterdam, and WWF’s “Save as WWF” from Jung von Matt, Hamburg.
Another three-way tie marked the top of the most awarded digital agency chart: AKQA, London; BBH New York and R/GA, New York. Fourth was W+K, Portland, with Dentsu, Tokyo, taking fifth.
The most awarded advertisers of 2011 were Nike, followed by Volkswagen, Google, Old Spice and WWF.
And in the country tally, winning the most awards last year was the U.S. with the U.K. second, Brazil third, Argentina fourth and Germany fifth.
For more Gunn Report results, click here.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More