Tool of North America has signed L.A.-based director Kevin Cornish who’s known for his breakthrough work in virtual reality.
In 2014, Cornish founded Image Theory, a 3D animation company specializing in cutting edge digital marketing content, working with clients including Apple and Taylor Swift. In 2015, he founded VR agency Moth + Flame, where he has partnered with brands and clients including MTV, Google and AT&T.
In addition to his VR and brand fare, Cornish is also known for feature film work, including executive producing Barely Lethal and co-producing Are We Done Yet? and Beyond A Reasonable Doubt. Cornish’s first project for Tool is “Fall in Love VR,” which was financed by Oculus Studios and inspired by the New York Times piece, “The 36 Questions That Lead to Love” (and Arthur Aron’s study “The Experimental Generation of Interpersonal Closeness). “Fall in Love VR” was shortlisted for a Cannes Innovation Lion at the 2017 festival.
“I could not be happier with the strides that the world of Virtual Reality has been producing,” said Cornish. “Tool is unrivaled in its commitment to innovation in storytelling, and I could not be happier to collaborate with them on this project and officially join the team.”
“We are just scratching the surface of what is possible through virtual reality, and Kevin has an undeniable talent in the field,” said Oliver Fuselier, Managing Partner at Tool. “He’s got this drive and this determination to make film an ethereal experience, and we are all ecstatic to see what he can accomplish. It’s not about going to the theater and being passive anymore–viewers can create the story as they experience it.”
