Tool, a noted production partner for commercials, AI, and live experiences, has signed director Leo Zuckerman to its expanding directorial roster. Zuckerman, an award-winning director of automotive and action sports films, has delivered successful campaigns for clients like Lexus, Nike, Heineken, and Samsung. Zuckerman’s recent work includes “Bring It To Life,” an Olympic campaign for Toyota, “Sea to Sky” for Hyundai, and “The Night” for Nissan. Prior to joining Tool, he had most recently been repped in the ad arena by Golden LA.
Nancy Hacohen, Tool’s managing director who heads up the live-action division, said, “Leo knows how to deliver visually powerful and inventive spots that make him perfect for automotive brands, sports, or bold creative campaigns that need energy and emotion. We’re thrilled to represent Leo in the U.S. market, and we know he’ll make a big impact.”
Zuckerman, who’s also an acclaimed artist and photographer, shares Hacohen’s enthusiasm for the future, noting that “Tool has a proven reputation to help directors push the boundaries of commercial filmmaking.” He added, “I can’t wait to bring my passion for visually-driven storytelling to brands that want to stand out.”
Raised in Canada, Zuckerman attended film school at the University of British Columbia.
