Tool, a noted production partner for commercials, AI, and live experiences, has signed director Leo Zuckerman to its expanding directorial roster. Zuckerman, an award-winning director of automotive and action sports films, has delivered successful campaigns for clients like Lexus, Nike, Heineken, and Samsung. Zuckerman’s recent work includes “Bring It To Life,” an Olympic campaign for Toyota, “Sea to Sky” for Hyundai, and “The Night” for Nissan. Prior to joining Tool, he had most recently been repped in the ad arena by Golden LA.
Nancy Hacohen, Tool’s managing director who heads up the live-action division, said, “Leo knows how to deliver visually powerful and inventive spots that make him perfect for automotive brands, sports, or bold creative campaigns that need energy and emotion. We’re thrilled to represent Leo in the U.S. market, and we know he’ll make a big impact.”
Zuckerman, who’s also an acclaimed artist and photographer, shares Hacohen’s enthusiasm for the future, noting that “Tool has a proven reputation to help directors push the boundaries of commercial filmmaking.” He added, “I can’t wait to bring my passion for visually-driven storytelling to brands that want to stand out.”
Raised in Canada, Zuckerman attended film school at the University of British Columbia.
Lois Lipman’s “First We Bombed New Mexico” Tells Story of Downwinders From 1st Atomic Test
It was the summer of 1945 when the United States dropped atomic bombs on Japan, killing thousands of people as waves of destructive energy obliterated two cites. It was a decisive move that helped bring about the end of World War II, but survivors and the generations that followed were left to grapple with sickness from radiation exposure.
At the time, U.S. President Harry Truman called it "the greatest scientific gamble in history," saying the rain of ruin from the air would usher in a new concept of force and power. What he didn't mention was that the federal government had already tested this new force on U.S. soil.
Just weeks earlier in southern New Mexico, the early morning sky erupted with an incredible flash of light. Windows rattled hundreds of miles away and a trail of fallout stretched to the East Coast.
Ash from the Trinity Test rained down for days. Children played in it, thinking it was snow. It covered fresh laundry that was hanging out to dry. It contaminated crops, singed livestock and found its way into cisterns used for drinking water.
The story of New Mexico's downwinders — the survivors of the world's first atomic blast and those who helped mine the uranium needed for the nation's arsenal — is little known. But that's changing as the documentary "First We Bombed New Mexico" racks up awards from film festivals across the United States.
It's now screening in the northern New Mexico community of Los Alamos as part of the Oppenheimer Film Festival. It marks a rare chance for the once secret city that has long celebrated the scientific discoveries of J. Robert Oppenheimer — the father of the atomic bomb — to contemplate another more painful piece of the nation's nuclear legacy.
The film, directed and... Read More