Director Jaci Judelson has joined Tool for spot and branded content representation in the U.S. and internationally. She was previously handled by production house HSI
With a background in fashion and culture, Judelson has directed commercials, documentaries and content-driven branded entertainment. She helmed the documentary series Undressed: Fashion in the 20th Century, featuring fashion icons like Karl Lagerfeld, Ralph Lauren, Calvin Klein, Jil Sander and Mario Testino. The four-part docu-series was broadcast internationally on Channel Four, Bravo and Canal+.
Judelson also directed Tina Barney: Social Studies, which premiered at the Barbican Museum in London, aired on the Sundance Channel, and was greeted with critical acclaim on the international film festival circuit. She additionally directed Je m’appelle Gréco, an intimate view of the legendary French singer, Juliette Gréco, and the recently-completed Sundance film series, Single Stories.
Judelson has experienced success across commercial worlds both in the U.S. and in Europe, where she also resides, and often takes the lead on photography for her clients’ print campaigns as well. She’s worked with clients like Nokia, L’Oréal, Evian, Match.com, Gap, France Telecom and Dove, for their “Real Women” series. In addition, she has created branded content and films for clients such as BMW, Ralph Lauren, H&M, Vogue Paris, and GQ. On the social action side, Judelson has directed AIDS public service commercials, as well as the “Vote From Abroad” internet campaign for President Obama’s 2008 election run.