Creative production partner Tool has added Emmanuel Osei-Kuffour, Jr. to its directorial roster for his first commercial representation in the U.S.
An award-winning director and Ghanaian-American voice, Osei-Kuffour has a body of work which spans TV series, the feature film arena, and commercials. His first feature, Black Box, dubbed a New York Times Critics’ Pick, was written and directed for Blumhouse and Amazon as part of the Welcome to the Blumhouse collection. Following the film’s success, he has directed episodes of critically acclaimed television series such as Shōgun—a seven-time Primetime Emmy Award winner and five-time Golden Globe Award winner—as well as The Recruit, The Midnight Club, and Star Trek: Discovery.
Additionally, he has directed commercials for brands including Mitsubishi, Phillips 66, and Tenaris. Osei-Kuffour has quickly grown a strong reputation for his passion for authentic, sensitive, and human-centered stories.
“We are thrilled that Emmanuel is taking the next step in his commercial directorial career with us,” said Nancy Hacohen, managing director at Tool. “He is an exceptional filmmaker, and we’re excited to help bring his distinctive style to brands looking for an emotive, vulnerable visual storyteller.”
Osei-Kuffour’s films have screened and won awards at international film festivals, including Toronto, Palm Springs, the NBC Short Film Festival, and the Pan African Film Festival.
“From the beginning of my career in film in Japan, I’ve been inspired by how a director can shape the viewer’s experience–using color, light, and sound to draw them in and create an emotional connection with a character,” said Osei-Kuffour. “Tool has a longstanding reputation for collaborating with the industry’s top directors, and I’m looking forward to what we can accomplish together.”