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    Tonefarmer Plays Ball For New Balance

    By SHOOT StaffUpdated:No Comments1463 Views
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    CLIENT

    New Balance.

    PRODUCTION CO.

    The Directors Bureau, Hollywood.

    Melodie McDaniel, director; Wyatt Troll, DP; Cayce Cole, executive producer; Joel Tabbush, producer. Shot on location in New York.

    AGENCY

    Euro RSCG Worldwide, New York.

    Jeff Kling, creative director/copywriter; Karl Lieberman and Brandon Henderson, art directors; Andrew Linsk, producer.

    EDITORIAL

    Berwyn Editorial, New York.

    Jeff Ferruzzo, editor.

    POST/VISUAL EFFECTS

    Berwyn Editorial.

    Riccardo Sinti, After Effects artist; Charlie Tang, Henry artist; Melissa Kirz, producer.

    Company 3, New York.

    Eli Friedman, colorist.

    AUDIO POST

    Berwyn Editorial.

    Eric Thompson, mixer.

    MUSIC

    tonefarmer, New York.

    David Della Santa, composer; Tiffany Warin, executive producer.

    SOUND DESIGN

    Berwyn Editorial.

    Eric Thompson, sound designer.

    THE SPOT

    In the :30 "Hype," a group of street ballers play hoops as on screen type states, "Strip away all the hype. And, fortunately, there’s still plenty of hype." After a close-up shot of a New Balance shoe, the spot ends with the tag, "Achieve New Balance."

    Spot broke Aug. 16.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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