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    Tonefarmer Bids With MasterCard

    By SHOOT StaffUpdated:No Comments1291 Views
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    CLIENT

    MasterCard.

    PRODUCTION CO.

    Hungry Man, bicoastal/

    international.

    Jim Jenkins, director; John Lindley, DP; Steve Orent, executive producer; Ralph Laucella, producer. Shot on location in New York.

    AGENCY

    McCann-Erickson, New York.

    Joyce King Thomas, creative director; Chuck Pagano, copywriter; Kathy Love, producer.

    EDITORIAL

    Ohio Edit, New York.

    Frank Snider, editor; Michael Bryson, assistant editor; Stacey Suplizio, executive producer.

    POST/VISUAL EFFECTS

    The Mill, New York.

    Fergus McCall, colorist; Hitesh Patel, 3-D artist; Wendy Garfinkle, visual effects producer.

    AUDIO POST

    Sound Lounge, New York.

    Peter Holcomb, mixer.

    MUSIC

    tonefarmer, New York.

    Joseph Spallina, composer; Tiffany Warin, executive producer.

    SOUND DESIGN

    Ohio Edit.

    Frank Snider, sound designer.

    THE SPOT

    In the :30 "Cubicle," an anxious eBay bidder makes several excuses to return to her desk during a business meeting. Thanks in part to her MasterCard, she finds out that she’s the high bidder for a Marc Jacobs handbag and yells out, "Yes!"—distracting her co-workers from their meeting. Sheepishly, she makes it appear as if she finally found the three-hole punch she was searching for. The :30 ends with the voiceover saying, "Victory: Priceless," and touting MasterCard as the "preferred card on eBay."

    Spot broke Sept. 13.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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