CLIENT
Lexmark International/
Lexmark X83.
PRODUCTION CO.
Tombo, Hollywood.
J. Brown, director/DP; Fred Porter, executive producer; Karol Marrs, producer. Shot on location in New York.
AGENCY
Warwick Baker O’Neil
(now defunct).
Kevin O’Neil and John Short, creative directors; Susanne Frenk, art director; Earle Sandberg, copywriter; Lee Zimmerman, executive producer.
EDITORIAL
89 Greene Editorial, New York.
Bruce Ashley, editor; Sara Mills, producer.
POST
89 Greene Editorial.
Kevin Jones, online editor.
The ANX, New York.
Milan Boncich, colorist.
VISUAL EFFECTS
Black Logic, New York.
Patrick Ferguson, visual effects artist; Sebastian Bilbao and Glenn Harper, CG animators.
AUDIO POST
Photomag, New York.
Carl Mandelbaum, mixer.
MUSIC/SOUND DESIGN
Look Inc./Scuba, New York.
Jeanne Look, composer; Andy Mendelson, composer/sound designer.
THE SPOTS
Four spots demonstrate the various uses and functions of the Lexmark X83 through the interaction between an eclectic cast of characters and the product. The :30 "Curious Faces," and the :15s "Curious Faces/Girl," "Curious Faces/Business Man" and "Curious Faces/Art Critic" open with people curiously peering into the printer. They then use the machine, which copies and scans in high definition, to create personal, art, portraits and color prints.
Spots broke in August.