Tom Wright has come aboard visual studio Ntropic as managing director, North America, teaming with founder Nate Robinson to guide the company across its L.A., New York and San Francisco offices. Formerly sr. VP/director of integrated production at twofifteenmccann, Wright while there worked on the 2011 Silver Cyber Lion-winning Help Remedies campaign as well as the Halo4 launch and the TED-honored Xbox Kinect Effect work. His experience also includes executive roles working with brands such as Jeep, Ray-Ban, Sprint, Hewlett-Packard, Ford and Coca-Cola.
Wright will guide the strategic direction, growth and development of Ntropic’s creative production offerings. His management acumen will also allow Robinson to focus solely on creative projects. Robinson cited Wright’s agency perspective, intellect and his understanding of creative cultures as attributes making him the right person to further “elevate Ntropic as a company and a brand, and to open us up to the opportunities of an evolving industry.”
Wright said that among the elements attracting him to Ntropic were its ensemble of established and emerging artists, three North American offices that share a creative culture and focus, and the ability “to create engaging content for any platform.”
Ntropic’s recent projects include working with artist Marco Brambilla on his latest 3D video installation “Creation [Megaplex],” which opened as a solo exhibit in New York. The studio also recently partnered with Team Detroit on a web campaign for the new Lincoln MKZ luxury sedan. The campaign was shot on location in Spain’s City of Arts and Sciences, and included the creation of three CG heavy films for the Lincoln MKZ site, along with other cross-platform uses. Other Ntropic projects include CG automotive work for Buick Lucerne and LaCrosse, and a new live action and visual effects campaign for Franklin Templeton.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More