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    Tom Sebok named chief client officer at MXM

    By SHOOTUpdated:No Comments2121 Views
    NEW YORK --

    Tom Sebok has been named chief client officer at agency Meredith Xcelerated Marketing (MXM), a content-powered digital agency which is part of Meredith Corporation (NYSE: MDP). Based in the company’s New York office, Sebok will report to Georgine Anton, president, and will be responsible for managing client relationships across MXM’s entire portfolio.

    At BBDO Worldwide, Sebok led its global service of PepsiCo across 80 countries.  Previously, Sebok was CEO of Young & Rubicam in North America.  Before Y&R, Sebok was EVP, managing director, at BBDO where he served as global account leader for PepsiCo, FedEx, Motorola, Pizza Hut, Lowe’s and more. He also spent three years at Ammirati Puris Lintas where he led UPS, Goldman Sachs, and PwC. Sebok began his career at Grey Advertising and holds a BA in English and American Literature from Brown University. 

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    Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day

    Wednesday, December 25, 2024

    Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.

    Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.

    She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."

    The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.

    Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.

    The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.

    Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.

    Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.

    There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.

    Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.

    Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More

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