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    Tom Murphy Named CCO At Wunderman Thompson North America

    By SHOOTUpdated:No Comments1499 Views
    Audrey Melofchik (l) and Tom Murphy
    NEW YORK --

    Tom Murphy is joining Wunderman Thompson North America as chief creative officer. A 16-year veteran of McCann, most recently as North American CCO, Murphy has turned out work that's impacted brands including Verizon, Mastercard, Microsoft, Ulta Beauty, Lysol, Mucinex, MGM Resorts, NY Lottery, USPS, HomeGoods and State Street Global Advisors. 

    At Wunderman Thompson North America, Murphy will report to CEO Audrey Melofchik. Wunderman Thompson’s global chief creative officer, Bas Korsten, has been acting North America CCO for most of 2022.

    “Wunderman Thompson has such a massive breadth of capabilities. When those capabilities meet creativity – they become superpowers,” said Murphy. “From my earliest conversations with Audrey and Bas, I sensed their ambition for the future of Wunderman Thompson North America. In our first call, I underlined two key words in my notebook: ambition and creativity. I could immediately tell we value the same things and will achieve great things together.”

    During Murphy’s tenure at McCann, he oversaw some of the most talked about and award-winning ideas of the past decade ranging from “Fearless Girl” for State Street Global Advisors, the “True Name” campaign for Mastercard, “Universal Love” for MGM Resorts, “Generation Lockdown” for March for Our Lives, and “Changing the Game” for Microsoft–which centered on the brand’s adaptive Xbox controller that makes gaming accessible to players with disabilities.  Murphy originally joined McCann as a group creative director in 2004, from DDB Chicago, where he worked on McDonald’s, Budweiser and Bud Light. 

    “Growth challenges facing clients today require an agency partner steeped in expertise across their entire ecosystem with creative firepower to ignite it in completely new ways,” said Melofchik, who became CEO of Wunderman Thompson North America in 2021. “From the moment I met Tom, I knew he was the perfect partner to lead WT NA as we blaze a trail of inspiring creativity and growth with our client partners. He is an amazing thinker, leader and human being.”

    Wunderman Thompson North America is enjoying momentum with a series of new business wins including Snap and Courvoisier while expanding its portfolio of work for Pfizer, Samsung and Walgreens. In June, Wunderman Thompson was awarded the first B2B Grand Prix at Cannes for Sherwin-Williams’ Speaking in Color, a voice-activated AI color system.  

    Beyond Murphy’s appointment to CCO, Wunderman Thompson has been building out its bench of talent with the additions of FCB’s business development leader, Laura Cona, as chief growth officer for Wunderman Thompson North America, BBDO ECD Susan Golkin for Wunderman Thompson New York, BBH LA creative lead Ned McNeilage as chief creative officer of Swift (a Wunderman Thompson company), and Josh Loebner as global head of inclusive design. Earlier this year, Wunderman Thompson acquired influencer agency, Village Marketing.

    “Tom coming on board is a testament of our future-forward creative ambitions for clients that we have as Wunderman Thompson in North America, as well as globally. He has proven himself as a powerful and inspiring creative leader that can impact business and culture,” said Korsten. “I really can’t wait to see how Tom is going to inspire our ambitious clients and our people.”

     

    Category:News
    Tags:Audrey MelofchikBas KorstenTom MurphyWunderman Thompson



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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