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    Tom McCullough joins MPC NY as creative director, finishing

    By SHOOTUpdated:No Comments1621 Views
    NEW YORK --

    The finishing department at the New York studio of MPC (Moving Picture Company) has added veteran finishing artist Tom McCullough. The studio, which has worked on a string of high-profile campaigns for global brands such as Tommy Hilfiger, Tiffany & Co., Louis Vuitton and CoverGirl, has brought McCullough on board to lead the charge as creative director, finishing.

    McCullough brings two decades of experience in feature films, commercials and episodic work to MPC. He has worked on campaigns for numerous global brands including Microsoft, Louis Vuitton, BMW, Best Buy, American Express and Coca-Cola, as well as music videos for artists such as Kanye West and Lil’ Kim. His experience also extends into features and episodics, lending his expertise to projects including Marvel’s The Defenders, HBO’s The Wire, and Sex and the City.

    McCullough said, “I’m looking forward to working with the enormous pool of talent at MPC, leading a department and helping build something exciting,” adding, “I love creating relationships with clients and helping realize their vision. As a Flame artist, there is already a great deal of that in the room, but as creative director, I’m looking forward to being involved in the process all the way through from inception to completion.”

    MPC CEO  Mark Benson stated, “This prominent new addition marks the studio’s commitment to boosting their finishing capabilities and being at the forefront of the beauty space. As their finishing work has grown considerably, Tom will be driving these projects forward and pushing them even further.” Benson cited McCullough’s “vast experience in both the creative and technical aspects of the industry, as well as his keen eye and incredible versatility,” making him “the perfect person for the role.”

    MPC’s other U.S. studio has also had a sharp emphasis on their Finishing capabilities. The Los Angeles shop hired artist Claus Hansen as creative director in 2017 to spearhead their team. Hansen has since led significant campaigns at the studio, most recently the Infiniti campaign “Konrad’s World” directed by MJZ’s Craig Gillespie (I, Tonya) and the front cover of Vanity Fair’s 25th Hollywood Issue featuring talent such as Chadwick Boseman, Regina King and Rami Malek. The addition of McCullough in New York makes MPC’s U.S. finishing and beauty offering complete.

    Tags:Claus HansenMPCTom McCullough



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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