Hecho en 72, the production company within MDC agency 72andSunny, has begun a new chapter, becoming Hecho Studios and taking on new leadership. The next generation content development and production house, which is part of the MDC Partners network of companies, launches under the aegis of Tom Dunlap and Gui Borchert.
Dunlap, previously chief production officer at 72andSunny, has been named managing director of Hecho Studios. Dunlap will be responsible for driving all aspects of growth, operations and production. Hecho Studios will be creatively led by executive creative director Gui Borchert who most recently served as group creative director at 72andSunny for the last four years across several global pieces of business including Starbucks, Sonos, and the LA Olympic bid.
“In a time where marketing takes any form, how brands make content is just as important as what they make,” said Dunlap. “We have built and are growing Hecho Studios to help brands amplify creative opportunities and modernize production and content creation to maximize quality, efficiency and impact.”
Borchert said, “Tom and I are looking to disrupt the whole model of making great work. We want to uncover new ways of working that are modern, faster and more fluid. If we do it right, we could drastically change the way the industry works today.”
Hecho Studios’ past work includes the production of Sugar Coated, a short documentary featured in 18 film festivals in partnership with 72U, two Emmy nominations for their work on “Google – Year in Search,” editorial, print and product design for the award-winning LA Original campaign, and the recent short parody film featuring Will Ferrell and Joel McHale for The Hammer Museum at UCLA’s latest exhibition, “Stories of Almost Everyone.”
