Hecho en 72, the production company within MDC agency 72andSunny, has begun a new chapter, becoming Hecho Studios and taking on new leadership. The next generation content development and production house, which is part of the MDC Partners network of companies, launches under the aegis of Tom Dunlap and Gui Borchert.
Dunlap, previously chief production officer at 72andSunny, has been named managing director of Hecho Studios. Dunlap will be responsible for driving all aspects of growth, operations and production. Hecho Studios will be creatively led by executive creative director Gui Borchert who most recently served as group creative director at 72andSunny for the last four years across several global pieces of business including Starbucks, Sonos, and the LA Olympic bid.
“In a time where marketing takes any form, how brands make content is just as important as what they make,” said Dunlap. “We have built and are growing Hecho Studios to help brands amplify creative opportunities and modernize production and content creation to maximize quality, efficiency and impact.”
Borchert said, “Tom and I are looking to disrupt the whole model of making great work. We want to uncover new ways of working that are modern, faster and more fluid. If we do it right, we could drastically change the way the industry works today.”
Hecho Studios’ past work includes the production of Sugar Coated, a short documentary featured in 18 film festivals in partnership with 72U, two Emmy nominations for their work on “Google – Year in Search,” editorial, print and product design for the award-winning LA Original campaign, and the recent short parody film featuring Will Ferrell and Joel McHale for The Hammer Museum at UCLA’s latest exhibition, “Stories of Almost Everyone.”
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More