Bicoastal production and post company Original has signed director Tom De Cerchio whose longstanding production house Incubator now becomes a satellite of Original. De Cerchio is known for his comedy and storytelling chops; over the years his work has earned three AICP Show honors, among other industry awards such as One Show Gold and D&AD recognition. His Bud Light spot, “Limo,” is in the Advertising Hall of Fame.
In his first project with Original, De Cerchio has directed a multi-spot package for game-maker Spinmaster and its titles Logo and Quelf. Created out of the client’s in-house agency, the spots reflect De Cerchio’s penchant for understated humor and surprising twists. One of the Logo spots, for example, shows the unusual way a man became familiar with Ford’s branding–as a youth he was busted by his girlfriend’s cop father, who had him spread-eagled over his car’s name plate.
De Cerchio has been directing via Incubator since 2002 and through it has produced notable work for such brands as Sony, Burger King, Kia, Bud Light and Renault. One of his most recent projects was a viral campaign for the comedy series Scott and Zander’s Crazy Night. In one spot, actor Tony Danza tries to convince the comedy duo that a certain Elton John song was not written about him. They insist the lyrics are “Hold me closer, Tony Danza.” The spot reached “immortal” status on the website Funny or Die (meaning it attracted more than 100,000 hits) and was also recently featured on the AOL home page.
De Cerchio, who began his career as a creative with TBWA/Chiat/Day, also has a long-form filmography as a feature director and screenwriter. His credits as director include Celtic Pride, starring Damon Wayans and Dan Aykroyd. He also directed the short Nunzio’s Second Cousin, a black comedy about hate crimes, which earned a spot in the Museum of Modern Art’s permanent collection, and screened at the Sundance and Telluride film festivals. He is represented for features and television by Dan Farah of Farah Films Management and Trevor Astbury at Paradigm.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More