Bicoastal production and post company Original has signed director Tom De Cerchio whose longstanding production house Incubator now becomes a satellite of Original. De Cerchio is known for his comedy and storytelling chops; over the years his work has earned three AICP Show honors, among other industry awards such as One Show Gold and D&AD recognition. His Bud Light spot, “Limo,” is in the Advertising Hall of Fame.
In his first project with Original, De Cerchio has directed a multi-spot package for game-maker Spinmaster and its titles Logo and Quelf. Created out of the client’s in-house agency, the spots reflect De Cerchio’s penchant for understated humor and surprising twists. One of the Logo spots, for example, shows the unusual way a man became familiar with Ford’s branding–as a youth he was busted by his girlfriend’s cop father, who had him spread-eagled over his car’s name plate.
De Cerchio has been directing via Incubator since 2002 and through it has produced notable work for such brands as Sony, Burger King, Kia, Bud Light and Renault. One of his most recent projects was a viral campaign for the comedy series Scott and Zander’s Crazy Night. In one spot, actor Tony Danza tries to convince the comedy duo that a certain Elton John song was not written about him. They insist the lyrics are “Hold me closer, Tony Danza.” The spot reached “immortal” status on the website Funny or Die (meaning it attracted more than 100,000 hits) and was also recently featured on the AOL home page.
De Cerchio, who began his career as a creative with TBWA/Chiat/Day, also has a long-form filmography as a feature director and screenwriter. His credits as director include Celtic Pride, starring Damon Wayans and Dan Aykroyd. He also directed the short Nunzio’s Second Cousin, a black comedy about hate crimes, which earned a spot in the Museum of Modern Art’s permanent collection, and screened at the Sundance and Telluride film festivals. He is represented for features and television by Dan Farah of Farah Films Management and Trevor Astbury at Paradigm.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More