Creative agency greenlight has added creative director Todd Lancaster. He will be responsible for leading the creative team on all projects across the agency’s client roster including La Quinta Inn & Suites, Gold’s Gym, La Cantera Resort & Spa, and Dallas-based companies Plum Yoga and the historic Statler Hotel. Reporting directly to COO Olivia Cole, Lancaster will also contribute to the future vision of the agency.
Lancaster joins greenlight from Schaefer Advertising Co. in Fort Worth, Texas. He also held creative leadership positions at Epsilon and The Marketing Arm throughout his career. An over 35-time Gold ADDY Award winner, Lancaster has also taken home Graphis and Communication Art Awards.
This creative director hire comes at an opportune time for the agency, rounding out the executive leadership team alongside CEO/founder Erik Herskind and Cole. Coming off its 10-year anniversary celebration, greenlight recently relocated to a new office space in Dallas’ iconic Design District.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More