The Traveling Picture Show Company (TPSC) has added director Todd Heyman to its roster, and secured indie rep firm Lew & Co. to handle the East Coast.
Heyman joins TPSC with an expansive creative background that includes acting, writing, and design. He began his career by developing campaigns for Miramax Films, with his first film, Wholey Moses, being a finalist at the Tribeca Film Festival and landing on HBO. He found himself in the commercial world after his first spot, Nike’s “The Getaway,” won Best Commercial at the Webby Awards.
“There is a compelling story in every project, no matter what it is,” explained Heyman whose latest project is a PSA out of Ogilvy New York. “I am energized by finding that narrative and collaborating with a small army of people to make that vision come alive. I’ve always been in awe of the enormous power of the moving image’s ability to reflect who we are and who we want to be.”
He gravitated to TPSC in part because of the immediate connection he felt for company EP Dawn Clarke. “I sat and met with Dawn and we really clicked. She understood my work instantly–she just got it, even better than I did,” said Heyman.
Lew & Co., headed by Sharon Lew, joins a TPSC sales force which includes Asprodites Reps in the Southwest, Mo Butler in the Midwest, and Clarke who handles the West Coast.