Toby Trygg has rejoined the Ogilvy network as executive creative director where he will lead the creative teams at Ogilvy Health’s New York office.
Trygg, who began his career more than 20 years ago at Ogilvy as an art director, comes to Ogilvy Health from McCann Health, where he held the post of SVP, group creative director. He has an extensive, 16-year background in consumer marketing and an additional seven years in the pharma and healthcare ecospheres. Trygg brings a truly multidisciplinary approach and disruptive thinking to Ogilvy Health.
In his new role, Trygg will be responsible for overseeing the creative teams located at the agency’s NY-based office where he will drive forward the creation of cutting-edge brand identities and execute breakthrough healthcare marketing campaigns. Mr. Trygg will report directly to Samantha Dolin, Ogilvy Health’s chief creative officer.
Trygg has been pioneering the use of new media and technologies in partnerships with new media outlets and platforms including Facebook, Google, and Snapchat. He was recently recognized by Facebook as one of the top 15 social thought leaders in the pharma industry. Trygg is a founding member, and current board member of Facebook’s Health Advisory Panel.
Trygg has received many awards and much recognition from some of the most prestigious creative competitions in the industry including Cannes Lions, London International Awards, Global Awards, and The Creative Floor Awards.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More