TiVo Inc., the pioneer of the digital video recorder, hopes its new DVRs coming out this spring will keep the company relevant in an age when broadcast and broadband will be combined in TVs.
The new TiVo Premiere boasts a thinner, sleeker look with a revamped menu and features that will more closely integrate TV shows and Internet content. A search for an actor, for instance, brings up his movies that are coming up on TV or available for rental or purchase through Amazon.com, as well as related YouTube videos.
“This is a whole new chapter in TiVo’s evolution,” CEO Tom Rogers said in an interview. “We’re moving toward ‘get anything you want whenever you want it.'”
In doing so, the company also hopes to regain the cachet that made the word “TiVo” synonymous with TV recording – a verb that has faded in use with the rise of generic recorders that cable TV companies make available to their subscribers. TiVo could use a sales boost because the com pany has barely ever made money.
In the first few years after TiVo was founded in 1997, its DVRs were truly revolutionary. Today, the integration of TV and the Internet is available in a growing number of devices, from Moxi DVRs to Internet-enabled TV sets. TiVo has to work harder to stand out.
Its answer is the TiVo Premiere, due to hit retail stores in early April in TiVo’s first product launch in more than two years. The $499 Premiere XL will be able to store up to 150 hours of high-definition TV on its 1-terabyte hard drive. The $299 Premiere can store up to 45 hours of HD TV on its 320-gigabyte hard drive. The DVR uses Adobe Systems Inc.’s Flash software, which is widely deployed on the Web and will enable TiVo to let third-party developers create applications for the new units.
The prices of the new DVRs are comparable to the current line. They will require subscription fees ranging from $12.95 a month to $299 for three years. Customers can also choos e to pay the fees in one lump sum of $399 to last the life of the unit.
TiVo also fixed a few annoyances for customers. Viewers of a TV show can now surf the menu without having to leave the show. It will shrink to a small window and keep playing. Searching for shows will be easier with a new remote that has a keyboard. But it costs extra and won’t be available until late summer or early fall. Pricing has not yet been set.
A new disk-space bar will show how much storage is left. And a new video bar across the menu screen will show what’s popular or recommend shows you might want to watch. Previously that required navigating several menus.
“TiVo has Amazon on its boxes, YouTube and Blockbuster and (the list will) likely grow over time,” said Tony Wible, an analyst at Janney Montgomery Scott. “TiVo helps aggregate all this stuff.”
Although TiVo could claim its product was superior to the generic DVRs provided by cable and phone companies, its base of cu stomers, who are typically big TV aficionados, has shrunk to 1.5 million from an all-time high of 1.7 million in 2008. DVRs from the cable company can be compelling because consumers can lease them for a comparable monthly fee, without having to buy the unit.
That, and high research and development expenses, has made TiVo a consistent money loser. TiVo, which is based in Alviso, Calif., has had only one year with a net profit. That was the fiscal year ended Jan. 31, 2009, when it got $103.3 million after taxes for prevailing in a patent lawsuit against Dish Network Corp. Regulatory filings show that TiVo accumulated net losses of more than $600 million since its inception in 1997.
In hopes of consistently turning profits, TiVo has been changing its business strategy.
The company is licensing its menu guide and features to Comcast Corp. and Cox Communications Inc. to replace the on-screen guide used in cable DVRs. It is developing a box exclusively for Direc TV Inc. that will work with the satellite TV operator’s system. Rogers said these won’t have all the features of the new TiVo DVR. But customers of cable TV operator RCN Corp. will, because RCN will be leasing TiVo’s new DVRs to its subscribers.
Wible expects TiVo to sell more of its own DVRs to smaller cable companies and license the technology to bigger cable providers. The bigger companies would find it too expensive to replace millions of DVRs and likely would opt to download TiVo’s software instead.
If subscription TV companies won’t pay a license fee, TiVo has another strategy: taking them to court. TiVo holds many patents related to the DVR and is suing operators it believes has infringed on those rights. In addition to the case it brought against Dish, TiVo is suing AT&T Inc. and Verizon Communications Inc.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More