Tito Melega has been named global chief creative officer of Doner. He will oversee creative across all Doner offices and report directly to CEO David DeMuth.
Originally from Argentina, Melega is a born collaborator who has overseen some of the most innovative and awarded advertising and brand experience projects today, leading and mentoring cross-functional teams across North America, LATAM, EMEA, and APAC. From global brand platforms to a hit TV series, to six-second Vine videos, Melega leads diverse creative teams with a compelling mix of conviction and humility. Melega has worked with brands including Nissan, Ford, Toyota, Sony, ESPN, Amazon, Lexus, Infiniti, Holiday Inn, Miller Lite, Pepsi, United Airlines, and Cisco Systems, among others. Previously, Melega served as global chief creative officer at GTB, (the WPP Global Ford agency), and earlier as creative director at TBWA/Chiat/Day, BBDO and Fallon.
Past successes include the iconic and long-running Heisman House for Nissan in partnership with ESPN. He also was the force behind Nissan’s GT Academy, turning Gran Turismo video game players into track racers for Nissan, and even took the checkered flag at the Dubai 24 Hours. At the peak of the COVID-19 pandemic, Melega founded the creative collective Hustle, which connects talent with opportunity. He also sits on the board of nonprofit organization Rising United, which inspires young girls to feel confident, empowered, and courageous enough to achieve their dreams.
“With Tito, our agency now has a creative leader with the talent, skills and sensibilities for where the industry is going and for what clients want most today,” said DeMuth. “Modern creative thinkers are focused on solving broader business problems and using the tools of modern marketing, and that’s what Tito brings to Doner, along with generosity, kindness and a caring spirit.”
Melega shared, “As a longtime fan of Doner, I am both excited and humbled to join an agency with so much rich creative history, great talent and a diverse client roster that includes so many famous and innovative brands. I approach my work and my life through a personal tagline to always ‘Care the Most.’ At Doner I will partner with our creative teams, putting great care into our work, while we grow our people, our agency, and in turn, our client’s businesses.”
Melega begins in his new role immediately.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More