Creative studio Los York has hired Tita Poe as executive producer. A graduate of UC Berkeley, Poe previously held the head of production role at Brand New School where she oversaw an array of design-driven creative strategy, production and post projects. Prior to that Poe was head of production at Visual Creatures, a studio focused on character-driven 2D and 3D animation projects, VFX-intensive jobs and editorial/finishing.
She joins LOS YORK as it accelerates and expands its position in the industry as a hybrid creative studio staffed with “creative nomads;” a collective of designers and creatives, producers, editors, animators and film directors, creating global advertising campaigns as partners to leading brands and agencies.
“We were immediately captivated by Tita’s enthusiasm and dedication to fostering world-class talent and creative,” said Los York managing director Melina Osornio-Andrade. “Her addition to the team continues our growth at Los York as we bolster our studio and continue delivering exceptional work”
“LOS YORK is in an exciting phase right now,” said Poe. “They’re building a 2.0 version of the studio, doing a big push to expand and push incredible work out there. It’s really inspiring. The culture is amazing. They’re my people. We’re creating an extraordinary future together.”
Poe brings to Los York a dozen plus years of experience partnering with brands including Apple, Netflix, Google, Toyota, Meta, AT&T and T-Mobile. Early in her career she worked with RadicalMedia as a sr. post producer supervising teams of editors and story producers, and managing all aspects of finishing. Her production and postproduction resume runs the gamut from commercials, branded content and music videos (which includes producing VFX for Kendrick Lamar’s Grammy-winning “Humble” video), to premium television docu-series and animated shorts.
“I’ve worked both with agencies and direct to brand, which is what Los York does so well and is one of the reasons why we clicked,” said Poe. “My approach is to forge partnerships where everyone from the artists to the agencies and brands are happy and working smoothly. That’s what I’ll be doing with Los York, including helping foster an overall supportive and productive creative culture. I’m ready, and I’m psyched.”
