Register

    Tina Allan joins BBDO NY as EVP, director data solutions

    By SHOOTUpdated:No Comments823 Views
    NEW YORK --

    Industry veteran Tina Allan is joining BBDO New York in the newly created role of EVP, director data solutions.  Allan’s goal will be to help “the work even better” by taking fuller advantage of all the analytical tools available at BBDO and elevating its existing partnership with Annalect, Omnicom’s marketing technology platform, to augment what the agency already offers. She was most recently chief client officer at RAPP. Allan will become a member of BBDO New York’s senior management team.

    “We all know that, used smartly, data can help inform the creative product:  what’s working, what’s not, in real-time and throughout the creative process,” said John Osborn. president and CEO, BBDO New York. “The problem is it can be overwhelming. Tina is someone who focuses on marrying logic and magic to drive clients’ businesses forward.  She makes the complex simple.  She is a connector, an accelerator. As chief client officer at RAPP, she worked with a number of current BBDO clients and knows about greater collaboration for better outcomes for our clients.”

    A 20-year veteran of RAPP in various capacities, Allan helped lead the organization through changes across many of its core data-driven capabilities and disciplines.  She worked closely with clients like American Family Insurance, HP, Pfizer and Time Warner Cable, and across sectors such as healthcare, automotive, B-to-B and retail, helping to deliver consistent, meaningful results driven by precision, purpose and aptly applied analytics.

    Tags:BBDO New YorkTina Allan



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment