A new and news-oriented broadband advertising opportunity comes from Time Magazine, which unveiled its redesigned website on Monday. The site, which offers round-the-clock daily news coverage and a variety of new features, including a political blog called Swampland, will also offer broadband video advertising opportunities for the first time, including pre-rolls and in-banner ads.
The magazine has not offered broadband video advertising on its site before “because we did not have much video content,” said John Cantarella, general manager of Time.com.
Since the new site just launched, there are no video ads running yet, but Cantarella said, “In the coming weeks we are going to be offering pre-roll video ads to clients. There are no specific advertisers at this time, but we have seen great interest from clients we have spoken with in the marketplace.”
He said ads will be available across the site with all kinds of videos.
The site could be a good place to advertise with page views growing 120 percent to 32.5 million from November 2005 to November 2006, according to Nielsen NetRatings. Unique visitors grew over 35 percent to nearly four million.
“Video is integral to our product strategy,” Cantarella said. “There is so much demand right now in the marketplace from advertisers that we expect it to be part of our overall growing revenue stream.”
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More