A new and news-oriented broadband advertising opportunity comes from Time Magazine, which unveiled its redesigned website on Monday. The site, which offers round-the-clock daily news coverage and a variety of new features, including a political blog called Swampland, will also offer broadband video advertising opportunities for the first time, including pre-rolls and in-banner ads.
The magazine has not offered broadband video advertising on its site before “because we did not have much video content,” said John Cantarella, general manager of Time.com.
Since the new site just launched, there are no video ads running yet, but Cantarella said, “In the coming weeks we are going to be offering pre-roll video ads to clients. There are no specific advertisers at this time, but we have seen great interest from clients we have spoken with in the marketplace.”
He said ads will be available across the site with all kinds of videos.
The site could be a good place to advertise with page views growing 120 percent to 32.5 million from November 2005 to November 2006, according to Nielsen NetRatings. Unique visitors grew over 35 percent to nearly four million.
“Video is integral to our product strategy,” Cantarella said. “There is so much demand right now in the marketplace from advertisers that we expect it to be part of our overall growing revenue stream.”
Director Dag Johan Haugerud’s “Dreams (Sex Love)” Wins Top Prize At The Berlin Film Festival
A Norwegian film about love, desire and self-discovery won top honors at the 75th Berlin International Film Festival on Saturday.
A jury headed by American director Todd Haynes awarded the Golden Bear trophy to "Dreams (Sex Love)" by director Dag Johan Haugerud.
Haynes called it a "meditation on love" that "cuts you to the quick with its keen intelligence."
The film focuses on a teenager played by Ella Øverbyer, infatuated with her female French teacher, and the reactions of her mother and grandmother when they discover her private writings. It's the third part of a trilogy Haugerud has completed in the past year. "Sex" premiered at Berlin in 2024, and "Love" was screened at the 2024 Venice Film Festival.
The runner-up Silver Bear prize went to Brazilian director Gabriel Mascaro's dystopian drama "The Blue Trail." Argentine director Ivan Fund's rural saga "The Message" won the third-place Jury Prize.
The best director prize went to Huo Meng for "Living the Land," set in fast-changing 1990s China.
Rose Byrne was named best performer for her role as an overwhelmed mother in the Mary Bronstein-directed "If I Had Legs, I'd Kick You." Andrew Scott won the supporting performer trophy for playing composer Richard Rodgers in Richard Linklater's "Blue Moon."
The climax of the festival known as the Berlinale came on the eve of Germany's parliamentary elections after a campaign dominated by migration and the economy.
The national election is being held seven months early, after Chancellor Olaf Scholz's governing coalition collapsed in a dispute about how to revitalize the country's economy.
Efforts to curb migration have emerged as a central issue in the campaign — along with the question of how to handle the... Read More