A new and news-oriented broadband advertising opportunity comes from Time Magazine, which unveiled its redesigned website on Monday. The site, which offers round-the-clock daily news coverage and a variety of new features, including a political blog called Swampland, will also offer broadband video advertising opportunities for the first time, including pre-rolls and in-banner ads.
The magazine has not offered broadband video advertising on its site before “because we did not have much video content,” said John Cantarella, general manager of Time.com.
Since the new site just launched, there are no video ads running yet, but Cantarella said, “In the coming weeks we are going to be offering pre-roll video ads to clients. There are no specific advertisers at this time, but we have seen great interest from clients we have spoken with in the marketplace.”
He said ads will be available across the site with all kinds of videos.
The site could be a good place to advertise with page views growing 120 percent to 32.5 million from November 2005 to November 2006, according to Nielsen NetRatings. Unique visitors grew over 35 percent to nearly four million.
“Video is integral to our product strategy,” Cantarella said. “There is so much demand right now in the marketplace from advertisers that we expect it to be part of our overall growing revenue stream.”
Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society
Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Societyโs (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.
Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Awardยฎ for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this yearโs Gladiator II, the Advanced Imaging Society wished to recognize the team with this yearโs esteemed Harold Lloyd Award.
โDoug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,โ remarked Jim Chabin, AIS president. โTheir work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.โ
Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, โDougโs artistic vision and Lucyโs dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More