Tim Jones has joined independent global agency Klick Health to lead its London-based creative team as executive creative director.
The move marks Jones’ return to the U.K. His work has earned worldwide acclaim, with top honors that include 20 Cannes Lions, 44 Clios (including a Grand Prix), 31 London International Awards (including a Grand Prix), one Grandy and three Gold ANDYs, and eight One Show pencils (including Best in Show). His creative contributions helped two agencies win Cannes Lions “Health Agency of the Year.”
Jones joins Klick following senior creative roles at major health agencies in New York, working across many brands and therapeutic areas over the past five years. Most recently Jones served as chief creative officer, pharma at Grey Group, and EVP, executive creative director at McCann Health New York. Previously, he was creative director at Havas Lynx Europe in Manchester.
Jones and his teams have created groundbreaking work, including “The Most Beautiful Sound” campaign for the American Society of Clinical Oncology (ASCO), which captured the sound of real cancer cells dying; and “The Unfinished Votes” for Change the Ref, which used AI to encourage young voter registration in support of gun-safety measures. Before turning his focus to health, Jones spent the early part of his career working in the CPG sector on South African brands like Castle Milk Stout, Nederburg Wines, Liqui-Fruit, and Yardley.
Klick’s chief creative officer Rich Levy said, “We are ecstatic to welcome Tim to Klick Health as we continue to build our creative dream team and bring to life brow-raising, results-driven campaigns that our clients love and which enhance health outcomes. We’re also thrilled that this move to lead our EMEA creative team enables Tim to return home to his family in London. It’s a win-win for everyone.”
Jones, who lives by three simple words (“Don’t. Be. Boring.”), said, “I couldn’t be more excited to be joining Klick as its creative leader in the U.K. The work that Klick is doing and the innovations that they are pioneering bring this rebellious creative soul of mine so much joy. With Rich at our helm, and so many incredibly talented people globally, Klick is, without a doubt, the agency to watch.”
Jones has served as a mentor in the Cannes Lions “See It Be It” program, and has sat on awards juries celebrating excellence in advertising, including Cannes Lions (Pharma), The One Show, Clios, and London International Awards.
He is an IADAS (The International Academy of Digital Arts and Sciences) associate Academy member and an alumnus of the Cannes Young Creative Academy, Nelson Mandela University, and the New York Film Academy. He is also the co-editor of Advertising-Health.com–-a creative healthcare communications platform, and has been recognized as a “Top 40 under 40” recipient by the Nelson Mandela Business Chamber.
