Tiger Woods’ much anticipated return to competitive golf–at the storied Masters tournament–is accompanied by his return to advertising. The black-and-white TV spot for Nike Golf simply shows a silent Woods looking directly at us with a facial expression that is subject to interpretation–perhaps part serious, part sad, part introspective.
The only voice heard comes off camera and is that of Tiger’s late father, Earl Woods, seemingly offering food for thought to his son. Earl Woods says, “Tiger, I am more prone to being inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are and did you learn anything?”
The spot–directed by Max Malkin of Prettybird, Santa Monica, for Wieden+Kennedy, Portland–has already elicited mixed reactions in the blogosphere, from those who are offended that Earl Woods has been resurrected to help his son break back into the ad game after his much publicized infidelity, to those who view the spot as smart in that it positions Woods as a man hearkening back to a positive influence in order to recover from his transgressions.
What’s your take on the spot? Have a look here and get a rundown of the creative and production credits.
Christopher Nolan’s Next Film Is Based On “The Odyssey”
Christopher Nolan is following his Oscar-winning "Oppenheimer" with a true epic: Homer's "The Odyssey." It will open in theaters on July 17, 2026, Universal Pictures said Monday.
Details remain scarce, but the studio teased that it will be a "mythic action epic shot across the world using brand new IMAX technology." It will also be the first time that an adaptation of Homer's saga will play on IMAX film screens.
Nolan has been an IMAX enthusiast for years, going back to "The Dark Knight," and has made his last three films exclusively using large format film and the highest resolution film cameras. For "Oppenheimer," the first black-and-white IMAX film stock was developed. Nolan hasn't said specifically what the new technology for "The Odyssey" will be, but earlier this month he told The Associated Press that they're in an intensive testing phase with IMAX to prepare for the new production.
"They have an incredible engineering staff, really brilliant minds doing extraordinary work," Nolan said. "It's wonderful to see innovation in the celluloid film arena still happening and happening at the highest level possible."
"The Odyssey" will be Nolan's second collaboration with Universal Pictures following "Oppenheimer," which earned nearly $1 billion at the box office and won the filmmaker his first Oscars, including for best director and best picture. Rumors about his next project have been swirling ever since, with near-daily speculations about plot — none of which turned out to be true — and casting. While there are many reports about actors joining the ensemble, none has been officially confirmed by the studio.
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