Imaginary Forces (IF) has brought Tiffani Manabat on board as general manager and executive producer, and Harshit Desai as creative director.
Manabat’s background in everything from live action production to the emergence of episodics as VP of commercials at Digital Domain has prepared her to lead IF’s team of analog, digital, and innovative thinkers. “What I suspected about IF is that it’s greater than the sum of its parts, galvanizing everyone in its orbit. This studio deeply understands our success is contingent on the success of our clients and I am genuinely delighted to be here,” said Manabat who added that IF “consistently brings creative fearlessness to the table, with just a touch of healthy naรฏvetรฉ.”
Desai, who moved from Mumbai, India, in 2010, heralds from InSync Plus and Digital Kitchen, where he art directed the Emmy-nominated title for Netflix’s Narcos. His work which is inspired by a strong sense of nostalgia and a true respect for the craft will add another unique layer to the creative leadership at IF.