Harbor has added Tia Perkins as head of production, advertising. Her work ranges from large-scale international productions, such as the CG “Chantix Turkey,” to live-action and interactive campaigns for brands like HP, Gatorade, and M&Ms. Among other major brands Perkins has connected with are Estee Lauder, Jack Daniels, Nissan, American Express and Lululemon.
Prior to joining Harbor, Perkins had tenures at The Mill and Carbon. In her two years as head of production at Carbon, she oversaw successful campaigns for Xfinity, Verizon, Sweet Tarts, and Clermont Whiskey. She also liaised with ECD and heads of department on resource management, internal workflow, client pitches, and job oversights. As for her 12 years at the Mill, Perkins partnered with top-tier brands and industry luminaries. As sr. content producer for Mill+, she played a pivotal role in establishing the content studio’s in-house directorial offering.
Her commitment to workplace inclusivity led her to create the “What’s Next” Diversity, Equity, and Inclusion group, providing a platform for BIPOC voices and fostering a sense of belonging within the workplace. Throughout her career, she has been a dedicated mentor, spearheading internship programs and nurturing emerging talent in the industry.
On her new role at Harbor, Perkins stated, “I’ve been seeking to join a place that is making waves in advertising. The more I heard the name Harbor, the more curious I became to see if this was the place I could call home. Harbor not only has premium talent, but they share a common vision/goal that everyone is working towards. It makes you want to be here and be a part of it. “
Tony Robins, Harbor’s managing director, advertising, added, “I am excited that Tia is joining as our head of production, bringing her skill and experience to lead our production team, guiding them to place a high premium on the clients’ experience.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More