Harbor has added Tia Perkins as head of production, advertising. Her work ranges from large-scale international productions, such as the CG “Chantix Turkey,” to live-action and interactive campaigns for brands like HP, Gatorade, and M&Ms. Among other major brands Perkins has connected with are Estee Lauder, Jack Daniels, Nissan, American Express and Lululemon.
Prior to joining Harbor, Perkins had tenures at The Mill and Carbon. In her two years as head of production at Carbon, she oversaw successful campaigns for Xfinity, Verizon, Sweet Tarts, and Clermont Whiskey. She also liaised with ECD and heads of department on resource management, internal workflow, client pitches, and job oversights. As for her 12 years at the Mill, Perkins partnered with top-tier brands and industry luminaries. As sr. content producer for Mill+, she played a pivotal role in establishing the content studio’s in-house directorial offering.
Her commitment to workplace inclusivity led her to create the “What’s Next” Diversity, Equity, and Inclusion group, providing a platform for BIPOC voices and fostering a sense of belonging within the workplace. Throughout her career, she has been a dedicated mentor, spearheading internship programs and nurturing emerging talent in the industry.
On her new role at Harbor, Perkins stated, “I’ve been seeking to join a place that is making waves in advertising. The more I heard the name Harbor, the more curious I became to see if this was the place I could call home. Harbor not only has premium talent, but they share a common vision/goal that everyone is working towards. It makes you want to be here and be a part of it. “
Tony Robins, Harbor’s managing director, advertising, added, “I am excited that Tia is joining as our head of production, bringing her skill and experience to lead our production team, guiding them to place a high premium on the clients’ experience.”
SAG-AFTRA Calls For A Strike Against “League of Legends”
"League of Legends" is caught in the middle of a dispute between Hollywood's actors union and an audio company that provides voiceover services for the blockbuster online multiplayer game.
The Screen Actors Guild-American Federation of Television and Radio Artists called a strike against "League of Legends" on Tuesday, arguing that Formosa Interactive attempted to get around the ongoing video game strike by hiring non-union actors to work on an unrelated title.
Formosa tried to "cancel" the unnamed video game, which was covered by the strike, shortly after the start of the work stoppage, SAG-AFTRA said. The union said when Formosa learned it could not cancel the game, the company "secretly transferred the game to a shell company and sent out casting notices for 'non-union' talent only." In response, the union's interactive negotiating committee voted unanimously to file an unfair labor practice charge against the company with the National Labor Relations Board and to call a strike against "League of Legends" as part of that charge.
"League of Legends" is one of Formosa's most well-known projects. The company provides voiceover services for the game, according to SAG-AFTRA.
SAG-AFTRA has accused Formosa of interfering with protections that allow performers to form or join a union and prevent those performers from being discriminated against — a move the union called "egregious violations of core tenets of labor law."
Formosa did not immediately respond to a request for comment. "League of Legends" developer Riot Games said that the company "has nothing to do" with the union's complaint.
"We want to be clear: Since becoming a union project five years ago, 'League of Legends' has only asked Formosa to engage with union... Read More