It’s a vintage Henny Youngman one-liner: "My hotel room is so small, the mice are hunchback."
In a roundabout way, that age-old joke serves as the premise and punch-line for "Two Girls And A Guy," a :30 directed by Hank Perlman of bicoastal/international hungry man for Leagas Delaney, Paris.
We start out on a young guy and two attractive women having a great time together in a taxicab. But this is much more than a case of social camaraderie. Palpable romantic sparks are flying as the three people hold hands and share whispers and caresses.
However, there’s only so much enjoyment that can be experienced in public. They decide to take their close rapport elsewhere—to the guy’s apartment. In the elevator, the touching and feeling escalates. It’s amazing how much fun they can have with their clothes still on. But it doesn’t appear that attire will remain on too much longer as foreplay is about to give way to the main event.
The elevator door opens and the trio heads for the apartment. Clearly, every male’s sexual fantasy is about to unfold—can you pronounce menage a trois?. The threesome enters the room, closes the door—and what’s going on inside is left to our imagination. But alas those fantasies of hot and heavy action are quickly shattered when the door opens and one of the girls is tossed out.
She knocks on the door to regain entry. The door opens but not to let her back in—instead the guy throws her coat out into the hallway and shuts the door again. What’s wrong with this guy? Has he had a sudden pang of morality?
It turns out the threesome became a twosome for a practical, not an ethical, reason. A super explains in the form of a question, "Too much furniture?"
A couple of still shots of functional furniture appear. Next we see the Ikea logo, which is accompanied by the tagline, "Small Space Solutions." Indeed, for a relationship to flourish—especially among three young people with surging hormones—all involved parties need their space.
"Two Girls And A Guy" was one of four spots in an Ikea France campaign helmed by Perlman, whose support team at hungry man included executive producers Stephen Orent and Dan Duffy. Adam Lyme was the line producer. Steve Keith Roach served as DP.
The Leagas Delaney team consisted of creative director Pascal Gregoire, copywriter Julian Rottermann, art director Sebastian Pierre and producer Marie Massis.
Alaster Jordan edited via London-based shop Johnny Bongo. Visual effects artist/online editor was Jean Marie Villame of Digital Club, Paris. Claire Coutelle, also of Digital Club, was the colorist. Emmanual Rebaugengo and Nick Robertson of Chez Jean, Paris, served as sound designer and audio mixer, respectively.
