Threaded Pictures has signed director TG Herrington, representing him for commercial and branded content work in Texas. Herrington joins Threaded Pictures’ growing roster of directors that includes Ben Tedesco, Two Headed Boy and Taylor Washington.
A multi-faceted filmmaker with a diverse body of work, Herrington has to his credit the feature documentary A Tuba to Cuba, at SXSW last year, which captures the deep roots musicians in his hometown of New Orleans share with musicians across the Gulf in Cuba. He recently finished concepting, shooting and directing Paul McCartney’s latest track, “Come On To Me,” and currently has several projects in development, including an animated series, a feature screenplay and an historical episodic.
Brian Hwang, executive producer at Threaded Pictures, now reunites with Herrington. The two earlier worked together when Hwang was a producer at McCann in NY and Herrington, then at Cut+Run, edited some Verizon spots. Hwang said of Herrington, “We’ve always had such a great working relationship, and I’m so excited to introduce his talents to our clients in Texas. Not only does he have a strong background in producing and writing both long and short format work, he’s also an exceptionally talented editor–something that both boosts his skills as a director and gives him the ability to cut his own footage. Plus, TG is fluent in Spanish, which further opens up his options.”
Born in New Orleans, Herrington spent his formative years at boarding school in Argentina, which he credits as giving him a strong worldly perspective. He began his career at Red Car in Hollywood, editing commercials and music videos for such noted directors as David Fincher, Michael Bay and Michel Gondry.
His postproduction experience parlayed a move into the director’s chair, filming commercials for Nike, Budweiser, Toyota and other global brands. In 2011, at the urging of director and frequent collaborator Simon West, Herrington signed on to edit the action film The Mechanic. The experience of having worked in the feature film arena led Herrington to his first foray into directing narrative via the award-winning film Mr. Okra, which became an official selection at both Sundance and Cannes.
Hwang said, “TG’s strong appreciation for history and his rich southern roots is what allows him to be able to tell stories with such heart, humor and wit. For me, A Tuba to Cuba captures all these attributes in both its story and structure. I’m really looking forward to taking advantage of all he’s learned on the long form side to tackle our client’s shorter format work.”
Herrington related, “Today, as directors, we’re being asked to do projects of all scopes for various distribution channels. Working with Brian and the team from Threaded Pictures is a great opportunity to add more to my mix. I look forward to getting into that nice rhythm where the ad world and my other projects can constantly be feeding each other.”
Threaded Pictures is the production arm of post house Republic Editorial and design and animation studio Infinite Fiction. This family of companies is able to provide comprehensive creative solutions and services for any project.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More