Creative shop Thinkingbox has hired Helen Androlia to lead digital strategy from its Toronto office, marking continued growth for the company across North America.
Androlia most recently worked at Juniper ParkTBWA as director of digital strategy. She previously served as director, social media strategy at Innocean Worldwide Canada, with earlier stints at Gravity Partners and FCB Canada. In this new role as strategy director, she will be responsible for leading digital strategy for Thinkingbox clients including Adobe, Primer, and Riot Games.
Androlia brings extensive experience handling strategy across a wide range of industry verticals. Her client portfolio has included brands such as Oreo Canada, Corby Distilleries, Sobeys, Coca-Cola Canada, Kia/Hyundai/Genesis Motors, Little Caesars Canada and Merrell.
Androlia has served as a strategy instructor at Miami Ad School Toronto since June 2018, which helped her develop strengths in employee growth and mentorship.